We are looking to improve the SEO of our online store built on Magento 1. The website is at [login to view URL]
The products we are selling are swimming pool equipment, supplies and replacement parts - around 2000 SKUs in total. While ideally we would like to improve the SEO for all of them, the highest priority categories are Equipment -> Heaters, Pumps, Cleaners & Vacuums and Sanitizers (see website).
We are targeting the Canadian market and would like to be on par with our more successful competitors: [login to view URL] and [login to view URL]
Our less competitive products, such as replacement parts are doing fine, but more competitive ones, in particular Gas Heaters are doing very poorly - ranking on 4th-5th pages of results in Google.
This is an open-ended and potentially long term project. Please take a look at our site, identify what could be improved and respond with your suggestions on how you would address our particular case. Price is negotiable. We are looking for somebody to do professional long-term SEO to increase our organic search traffic. Please take time to put together a proposal - we will review responses after a few days and contact you to discuss the project in more detail. Don't bother leaving an instant canned response - it will be ignored.
Toronto Pool Supplies Team