Hong Kong Supermarket On-Shelf Product Research

We are working on a client project for an Australian manufacturer of premium honey, supplement and skincare products.

We are helping them prepare for market entry to Hong Kong. As part of the work, we will include an on-shelf competitor analysis for this market, which includes the following information:

- Competitor pricing

- Country of manufacture

- Pack size

- Product claims

- Ingredients lists

- Type of packaging

- Positioning in-store (e.g. health food aisle or beauty aisle)

- Shelf space in centimetres

- Promotion (if being discounted/gondola end etc.)

- Photos of front, back, top & bottom of products

The job will require you to visit the following retail outlets:

- Threesixty supermarket

- Wellcome

- ParknShop

- Mannings

- City Super

You will be required to go to the shelves where the following product categories are stocked:

- Honey/bee products

o Manuka honey

o Honeycomb

o Fresh royal jelly

o Manuka honey candy

o Manuka honey soap bar

o Propolis and manuka honey spray

o Propolis liquid

o Propolis toothpaste

- Natural and herbal adult and kids health supplements

o Colostrom tablets and milk powder

o Evening primrose oil caps

o Goat milk tablets

o Green lipped mussel caps

o DHA and Vitamin D3 capsules

o Omega 3 caps

o Lecithin caps

o Lung clear caps

o Propolis caps

o Royal jelly caps

o COQ10 caps

o Squalene caps

- Skincare and beauty products

o Lanolin lip balm

o Lanolin face cream

o Collagen cream

o Jojoba oil

o Phyto intense serum

o Phyto revitalising face cream

- Natural anti-inflammatories

o Shark cartilage caps

You will need to photograph the products and shelf space (where possible) and complete a competitor analysis template in an excel spreadsheet.

We envisage that it will take between 15-20 hours to complete. We are prepared to pay up to AUD $175 for the completion of the job. The project will be awarded to the most competitive quote that can demonstrate the capability to accurately perform this task.

Successful applicants will be emailed a detailed product information list and excel sheet template to complete.

The deadline for this project is one week from job acceptance.

Skills: Market Research, Marketing, Product Sourcing, Research, Supplier Sourcing

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About the Employer:
( 2 reviews ) Sydney, Australia

Project ID: #16468752

7 freelancers are bidding on average $161 for this job


Hello, I have read the details of project and i will complete it perfectly. Kindly check my profile for reviews on my past work

$55 AUD in 1 day
(8 Reviews)

When it comes to product descriptions, you want high-quality results that are delivered in a way that will lure in customers. Using the perfect mix of research and creativity, I can create rich, informative, and entici More

$155 AUD in 3 days
(0 Reviews)

I live in Jakarta and I can see there are many groceries stores i.e Food Hall, Farmer's Market, etc that sell these kind of products.

$138 AUD in 3 days
(0 Reviews)

I am studying my MBA. I have just completed a course on market access. I will give you a high-quality analysis with strategic recommendations. If you want top-drawer analysis you accept my bid. I have several tools at More

$155 AUD in 3 days
(0 Reviews)

A proposal has not yet been provided

$155 AUD in 3 days
(0 Reviews)

Hello Here is Cathy, I based in Hong Kong and available for your project need. I appreciated if you can provide the opportunity to help you.

$194 AUD in 10 days
(0 Reviews)

I am hk local, would like to take this project for Long term partner

$277 AUD in 7 days
(0 Reviews)