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Cultural Analysis - International Marketing

The purpose of the assessments are to evaluate a suitable emerging market for a current

Singaporean product. Students are to identify and review an overseas market and its

suitability for a current Singaporean product. The analysis will consider the overseas market

in terms of its size and structure, the macro and micro situation, market segmentation, the

target market identified and how the marketing mix will be employed to position the

product and capture the opportunity recognised. (4000 words)

Skills: Business Analysis, Market Research, Marketing, Report Writing, Research Writing

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About the Employer:
( 1 review ) Singapore, Singapore

Project ID: #17380318

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