Analysis of External Influences on Consumer Behaviour

Hi so this is again another project for my business

Section 1: Cultural and Value Analysis

In this section, you will conduct a cultural and value analysis of your product by answering the following questions.

Focusing on hugo boss perfume product, answer the following.

Find two different print advertisements for this chosen product in two magazines that are targetted to different audiences. Provide the URL, a scan, screen capture, or other visual for each.

For each advertisement, analyze the contents in terms of the written and pictorial aspects.

How are these values portrayed to the target audience?

Focusing on hugo boss product, produce an analysis of cultural influences by answering the following questions.

Identify the core values most relevant to the purchase and use of this product.

Determine whether these values encourage or discourage use or ownership.

Discuss whether these core values are shifting upward, or downward.

Create a print advertisement for this product. (The result is not expected to be of publishable quality; just do your best.) Show how you would use your knowledge of cultural values to develop an advertising message. How would you portray these values to your target audience?

What symbols would you use in your advertisements? Discuss their effectiveness in conveying the desired product image or characteristic

Section 2: Subculture and Social Class Analysis

Discuss multi-cultural marketing strategies that you would use to market this product that would successfully target consumers in several different racio-ethnic subcultures?

Identify two other subcultures and discuss various strategies you would apply to reach specific groups in your target market.

What is the significance of social class to you as a marketer? How would the difference in social class influence the marketing of this chosen product in terms of the following?

Product lines and styles

Advertising media selection

The copy and communication style used in advertisement

Payment policy

Section 3: Analysis of Reference Groups and Family

With this chosen product in mind, who would your target market consider their reference groups?

Consider choosing a superstar or celebrity to promote this chosen product. Who would that be? Discuss the reference group factors that you would raise when negotiating the hiring contract with the superstar or celebrity.

Section 4: Analysis of Consumer Influences and the Diffusion of Innovation

Why is an opinion leader a more credible source of product information than an advertisement for the same product? Are there any circumstances where information from advertisements is likely to be more influential than word of mouth?

Section 5: Virtual Communities

Visit and provide the URL of a virtual site where loyal customers of this hugo boss perfume product help one another to evaluate the quality of choices in the marketplace.

How are these virtual communities shaking up the ways businesses are operating?

For this chosen product, provide recommendations for a promotional campaign

Skills: Marketing, Market Research, Consumer Products, Business Analysis, Internet Marketing

See more: possible payment advertising, consumer behaviour chennai city, luxury fashion consumer behaviour case study, differences need priorities influence consumer behaviour, influence need priorities consumer behaviour, consumer behaviour essay, consumer behaviour social science, Consumer behaviour, consumer behaviour luxury fashion retailing, esay consumer behaviour, student consumer behaviour, social science study consumer behaviour, need study consumer behaviour, consumer behaviour simply strong control gullible, examine external influences procurement risk management process, consumer behaviour student essay, written project consumer behaviour, influences consumer behaviour

About the Employer:
( 1 review ) Courtenay, Canada

Project ID: #21142245

15 freelancers are bidding on average $164 for this job


Expert in business research Strict adherence to instructions Timely delivery and plagiarism free work

$140 CAD in 3 days
(691 Reviews)

Hi, I have gone through the requirement in detail and will be eager to assist you in this analysis. I have more than twelve years of experience in market research and analysis. My expertise lies in my ability to condu More

$250 CAD in 8 days
(63 Reviews)

Hi! I have checked your requirements on this business research. What about the length? Do you have any additional instruction sheet? Can you please share the link to your website? My academic background has been Inte More

$100 CAD in 3 days
(8 Reviews)

Hello! i will start working on it right away.I will deliver top notch quality,plagiarism free and in time.I will adhere to all the instructions provided kindly consider my bid

$140 CAD in 2 days
(48 Reviews)

I am a Professional writer with 6 years of experience in both. Among the areas I am more and comfortable in includes copywriting, technical writing, excel sheets, marketing, Law, Accounting, Architecture, Biology, Busi More

$30 CAD in 1 day
(12 Reviews)

Hi! I have gone through your project details on this [login to view URL] topic and outline are clear enough. Is there any instruction to follow? I had my PG in Marketing and International Business and I know what we are tal More

$140 CAD in 2 days
(8 Reviews)

HellO Sir, Hope you are doing great!! I have gone through your project description and able to provide best quality work to you. Please send me a message once. Thanks

$140 CAD in 7 days
(17 Reviews)

Dear Client, upon reading the instructions for this assignment, I am confident that I will be able to complete it diligently and professionally on the expected date. With prior research in the field, the content will b More

$100 CAD in 3 days
(14 Reviews)

I have been writing market analysis research papers for years. Moreover, my impeccable grasp of English language and creativity helps me to write quality plagiarism free papers. I always make sure I proofread and edit More

$100 CAD in 4 days
(14 Reviews)

I have gone through your requirements and I believe am the most suitable candidate for this job. I have handled several assignments on this field and I will be glad to offer my expertise and skills on this one too. Wit More

$100 CAD in 4 days
(5 Reviews)

I am a prolific and versatile article, blog, research and content writer with an exceptional command of both the US and British English and a great wealth of experience in coming up with master piece contents and artic More

$30 CAD in 1 day
(7 Reviews)

Dear Prospect Hiring Manager. Thank you for giving me a chance to bid on your project. i am a serious bidder here and i have already worked on a similar project before and can deliver as u have mentioned "I can do th More

$175 CAD in 7 days
(2 Reviews)
$646 CAD in 3 days
(0 Reviews)
$155 CAD in 3 days
(0 Reviews)

hi.. i am good at writing proposals and making promotional campaigns as well as evaluating brands on their customer basis. please consider me.

$220 CAD in 7 days
(0 Reviews)