Paid Advertising Specialist

You will be experienced and skilled in managing high-performing, paid campaigns across the Google network, and have a fascination with conversion rate optimization. Areas of responsibility: A clear understanding of CRO and funnel building. Participate in forming effective paid search strategies. Launch and optimize various PPC campaigns. Oversee accounts on search platforms (e.g. Google Ads, YouTube). Be involved in keyword selection and audience targeting. Track KPIs to assess performance and pinpoint issues. Produce reports for management (e.g. dashboards). Suggest and develop new campaigns across multiple channels. Keep abreast of PPC and SEM trends. Experience setting up, optimizing, and managing digital media buys, ensuring deliverables are of the highest caliber and free of errors. Clearly articulating successes and recommendations. Knowledge of Facebook Ads. Overseeing daily campaigns and making adjustments as necessary, ensuring you are constantly moving in the same direction as the company. Identifying areas where traffic opportunities can improve revenue, increase margin, reduce cost, and increase profitability while improving efficiency. Requirements: Proven experience in a similar role. Must have Google paid traffic skills. Experience in data analytics and reporting. Knowledge of SEO and digital marketing concepts. Excellent communication skills. A creative thinker who enjoys contributing ideas to create attention-grabbing content. Analytical skills to analyze product performance, competitor, and sales data. A team player who is also confident to work in a self-sufficient manner and does not require supervision. Google Ads certification is a plus.