We have a 1 large and 12 small web sites that we will be requiring SEO works to be undertaken on them.
This freelance project is to write a brief for the SEO scope of work that will be placed out to tender on the Freelance site in the near future for our sites.
We have provided a basis for the scope of work, however we require this expanded into a more professional format with additional requirements and recommendations included.
Your scope of work should be detailed in such a way as you as the potential SEO provider would request if you were bidding on the project.
Whilst the items listed below are only a guide you may add or delete criteria based on your professional experience.
Draft Brief Scope of Work Guideline below,
When you bid for this project, we need following information in PM:
- SEO Methods used ( need numbers, details)
- Time frame
- Experience within SEO
Links building should follow:
- No black hat and other unethical SEO Spam techniques. Only white hat methods and ethical work will be accepted.
- Backlink pages must relate to our site topic
- Preferred links must be from Australian websites.
- Link pages and our links must be visible, readable, indexable and do-follow.
- Links must be permanent, static html links.
- One way links only, no reciprocal links.
- No [login to view URL] blocking. No links from rel="nofollow" or "noindex" tag for pages themselves and for anchor text.
- No use of automated software or bots.
- No links from under construction pages.
- No java links, jump scripts, framed pages, redirects, cloaking, CSS redirects, 301 redirects, dynamic links, flash sites/pages, hidden links, no string parameters, etc.
- No link farms, link exchange programs, and web rings.
- No paid traffic sites.
- No banned sites, porn, gambling, violent, illegal sites, etc.
Report requirements:
Please outline what method of reporting you propose so as to show us an improvement in search engine rankings be they weekly reports or other
End of draft scope of work.
In addition you are to make a recommendation on the best way to put these sites out to tender be it one at a time, two at a time, main site 1st, or main site last. Consideration should be made with respect to obtaining maximum economies of scale ie value for money without comprimising the quality of the projects undertaken.
Good luck