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Website Brief 3/2017


Bild a prototype platform for an aupair/families marketplace to provide an

easy to use, convenient and fast go to place for aupairs who search for

families and for families who require Aupairs. Currently a social theme (Wordpress) is being used as a base for the site - this is to be enhanced.

Key Technology we are inspired by

Tinder (Dating App) matching approach




FB Login/registration API

Stars for skills from upwork

Zoom in/ zoom out based on filter selection (Phase 2)

People near you (FB)

Database storage in cloud

Transferwise for ID checks

Airbnb safety checks (Address/ references/ reviews/ location)

Airbnb professional photos

Uber quick CC registration process

Needs based advertising (i.e. Travel insurance once family confirmed)

Growth model: Up - and cross marketing as per Dollar Shave Club)

Why are we doing this?

The platform must be state of the art matching marketplace for families and aupairs worldwide. We believe that by making it extremely simple for either party to register, create profile, verify details we will be able to provide a service that will add value in this market. What we have not been able to find is the simplification of the matchmaking process - automated screening based on preset preferences and matching process.

We believe with the unique combination of simple registration, automated verification and most of all matchmaking process, we will be able to truly change the community and help thousands if not millions of families and aupairs to find their best possible match. While not purely a social business we think that this offering will contribute to our community.

First Phase:

Create matchmaking market place for families and aupairs.

Behind the scenes: Use all data collected to understand and improve services

Second Phase:

Create a location based market place for all aupairs

Behind the scenes: Use all data collected to understand and improve services

Third Phase:

Use the data collection to move to an advertising model and provide personalised offerings to families and aupairs (i.e. insurance/ flights once family confirmed).

What we expect from the website:

Key functionality to enable us to test the concept:

Simple navigation/ look and feel

Registration (Facebook/Instagram API)

Profile build



Data collection

Subscriptions and Referral

Your Deliverables & timelines:

Brief (week 0)

Debrief (week 1) - your chance to ask all possible questions

Provide your concept (wireframes) for the key steps (week 2)

Feedback to concepts and rework requests (week 3)

Updated concepts presented (week 3)

Milestone plans presented (week 3)

Start of work (week 4)

Milestone review and tests (as per plan)

Bug fixes and deployment (1 week after review)

Final launch 3 month from brief

Bug support and required updates (6 months after final deployment)

How will we measure your success:

Easy navigation / simple look and feel

One click journey

Logical steps/simple process

Fast performance

Quick resolution of bugs (48 hours from report)

Ways of working:

Transparent and clear communication

Timely delivery (flag early if timelines at risk)

Reliability (deliver what is promised, when it is promised)

We believe if a 5 year old can sign up and use this portal and finds it fun, this is a great platform.


While the website is in build - please create a Splash page = email subscription form to start collecting emails from either side.

Requirements the emails should be collected into two different databases 1. Aupairs and 2 Families. All emails must be verified via email before being added to the list. This subscription lead form is to be used as the front and only page while the site is being rebuild.

Skills: Graphic Design, HTML, PHP, Website Design, WordPress

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About the Employer:
( 0 reviews ) Melbourne, Australia

Project ID: #13417093

128 freelancers are bidding on average $2795 for this job


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