Data to insights communication


We are part of a family-owned Spirits company that is growing fast in the past years. In order to keep growing fast, it is key to invest more into data analysis to increase the level of confidence when making decisions and get more relevant insights out of the data available.

Besides analysing the data, one important step in this data-driven process is how to present the data in an impactful way. That is what we are currently lacking: to find better ways to find the insights and present them to make an impact, supporting stakeholders to take actions that put the company in a clear competitive advantage.


The aim is to leverage the way to find and communicate insights on the data we analyse regularly.

(1) is on communicating insight for greater impact in conversations

(2) is on finding insight for greater impact on a decision

[Current workstream – what we need with this brief]

We have selected 5 datasets that we use frequently in our marketing discussions. They show consumer behaviour, category trends and opportunities and brand performance for one or more Spirits category.

[A brief explanation of each file]

1) Dataset 1: Shows the % of consumers that drink each of the brands and categories and how often and in which occasions they drinks

2) Dataset 2: Shows the average and maximum discount executed by each of the brands when on promotion.

3) Dataset 3: Presents Value and Volume market share % for the main brands in the category across different countries

4) Dataset 4: Provides the number of people who drink alcohol and are open to drinking spirits, and the size of each spirit category

5) Dataset 5: Shopper missions and segmentation of category buyers

With the above datasets, we aim to have developed 5 infographics that present the most relevant insight that can be found in the datasets in a creative but meaningful design, moving away from common bar charts.


Five pieces of insight visualization - one for each dataset - that will engage the audience toward the most relevant insight.

The deliverable should have one page each, with a title and sub-title that explains the insight found.

The deliverables should be delivered in PDF format.


Deadline for delivery of the 5 pieces of visual insight: 30/11/2018

Skills: Business Analysis, Data Analytics, Graphic Design, Infographics, Research

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About the Employer:
( 1 review ) London, United Kingdom

Project ID: #18190443

Awarded to:


Hello, I'll be very brief in the cover letter. If you are interested, please message directly. I have been designing for over 7 years focusing on infographics. You may see my work at Thank you, Olg More

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