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Experienced Data Analyst for Content Analyzer

We want to derive which content (e.g. website pages, social videos, imagery, blogs) and their role on driving engagement with the brand and also engagement.

We require a data analyst to conduct a detailed content analysis using a range of smart (R, python etc.) and statistical techniques to derive insight around how content performs against benchmarks for engagement and conversion (i.e. sign ups) in each channel in isolation as well as combined.

- Google Analytics

- Facebook

- Google Ads

- Bing

- eCRM

- YouTube

Google Analytics should in theory capture onsite performance of each channel using UTM parameters but this is still TBC.

As an output we want to display to our client the value of their content, discover user behaviour and journeys around this and how content is effective at one or more of driving success at one or more of these phases. The findings should be presented back in a comprehensive and coherent, well formatted presentation that also explains any methodologies.

Please give an indication of time this will take, even if this is broad, and also your hourly rate.

Anyone who can be immediately available and is UK based is preferred. You must also work under a NDA and be happy acting on a white label basis with our client i.e. act on behalf of our team, not an independent.

There is a quick turnaround required for the initial piece but this could translate to much more work in the future as the project progresses.

Skills: Google Analytics, Python, SPSS Statistics, Statistical Analysis, Statistics

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About the Employer:
( 0 reviews ) Dallas, United States

Project ID: #22821115

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