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RATIO ANALYSIS OF FINANCIAL STATEMENTS

6. A four year period will be used for all companies to provide trend, or time series analysis.

7. A 4 year price graph that includes each company, plus the S&P 500 Index, must be included in your report, wherever it fits your presentation style best. Make sure you comment on the 4 year performance of each company’s stock relative to your conclusions about its past financial performance.

8. At the end of the analysis compare the P/E ratios (see below) for each company and explain why the company with the highest P/E is valued as the highest by investors.

9. Your analysis should be developed as an executive summary presentation using Power Point. Most importantly, your conclusions should be justified, not just stated. For example: Assume one of your conclusions is that the company’s liquidity position is poor. This statement alone is not sufficient. Required is an explanation as to how you arrived at that conclusion, the exact reason(s) for the poor liquidity, and its significance to the overall evaluation of the company. All conclusions about company performance should follow this same justification procedure.

10. At the beginning of the presentation you should include a brief description of the company and its primary lines of business, and any other relevant non-financial information that you feel is important.

RATIOS TO INCLUDE IN THE ANALYSIS

Please include the following ratios, for each of the four companies, from the Research Insight Annual Ratio Report

1. Current Ratio

2. Quick Ratio

3. Inventory Turnover

4. Receivables Turnover (or DSO if you prefer, called average collection period by Research Insight)

5. Sales/Net Property, Plant & Equip

6. Sales to Stockholder Equity

7. Operating Margin Before Depr

8. Net Profit Margin-prof

9. Return on Assets

10. Return on Equity

11. Interest Coverage Before Tax

12. Long-term Debt/Common Equity

13. EPS for each of the 4 years, for each of the three companies (technically not a ratio)

14. Revenue Per Employee (TTM), for each of the three companies

15. Price to Book

16. P/E

CREATE A REPORT AND PPT AS ATTACHED

THE MAIN COMPANY IS GOOGLE

AND COMPETITORS WE HAVE TAKEN ARE BAIDU,YAHOO,YELP

Skills: Finance, Research Writing, Business Analysis, Accounting, Financial Research

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