Experienced in leading Digital Marketing projects as well as Sales & Marketing strategic planning, along with PR and International Project Management Skills.
Build landing pages and special offer pages to support segmental marketing campaigns to reinforce hotel USP’s and execute communication plan to drive share from specific target / niche markets.
Work on Social Media strategy, manages content, plans and overviews campaigns across different social media channels.
Creates a social media strategy across all platforms (Facebook, Instagram, Pinterest, Twitter, LinkedIn, and YouTube) in order to drive awareness, audience dialogue and sales leads
Set up and optimize company pages within each platform to increase the visibility of hotel’s social content
Manages email campaign execution including design, deliverability testing, optimization and analysis - to deliver and nurture quality sales leads;