Currently I am working on different projects that involves consultancy, managing and execution.
Tasks:
1 Digital Marketing consulting;
2 Analysis of the market, of its dynamics, of the customers and of the competition with conclusions and proposals for approaching the market;
3 Planning of initiatives for reaching public target and tracking conversions;
4 Planning promotional campaigns with budget optimisation;
5 Identification of the target audience and precise targeting for optimising costs and results;
6 Launching new programs through collaboration with sales;
7 Promoting the digital marketing strategy on all online channels.
8 Monitoring, reporting, performance analysis promotion campaigns, optimising campaigns, approach solutions;
9 Development of the brand through all the specific means of marketing and participation in the annual marketing plan;
10 Collaboration with the IT department for: SEO analysis and development, analysis and choice Keywords, for website development and maintenance and with the graphic and visual design department
(proposal of banners, posters, brochures, web pages);
11 Participation in the development of the company's own mobile application;