Currently seeking enthusiastic and passionate Film Makers/Videographers to take part in an empowering video project on the ever-changing identity of women on behalf of female fashion brand.
I have created a shirt line for women. The brand aims to challenge thoughts/views on female identity. The Lily written by woman’s activist Amelia Bloomers promoted a change in dress standards arguing that the ‘costume of women’ should change to suite her necessities. The brand revels at the challenge of changing opinions of what ‘’dressing up’’ means for the modern woman, it is also proud to be the brand suitable for those occasions where comfort is just as important as [login to view URL] first range includes functional, fashionable, comfortable shirts which encompass full style variation from (Oversized Casual to Pretty Little Thing).
The first aim of brand is to convey it's mission. To do this, I want to create an unconventional 4/5 part short series (5 - 10 mins per vid) focused on illustrating the power in being both soft and strong and through the very nature of the girls I have selected we instantly start to show this message.
My saying is that we do not live to work, and I aim to make this a fun empowering project, I accept the challenge of making this project the most enjoyable you have been involved in. The girls are full of personality and 1 or 2 of the videos are focused on having a good time (based in London - Camden). We want the videographer to feel like part of the team. Alongside this, I truly believe and have been reassured by industry professionals and activists that if executed correctly this could disrupt the retail sector as it uses clothing to challenge the notion of female identify.
The only ask is that you have a passion for film/video and a belief in the message we are trying to capture!
We are yet to Copyright the logo but we are happy to share specific clothing details of the chosen applicant.
It is the women who tell the message and a few of the videos will capture activities in a specific so high quality hand held cameras are needed. Between the 4/5 videos I want to create a very roar video where we ask some of the ladies to tell their story, share their experience of how they grew up or they will respond to a specific open question. This will be shot in a studio and I want this video to include different shots of the women. Other videos will document my journey and show other young designers the steps and activities I am currently taking to create the brand and will also include some of the girls.