Anyone who needs to optimize digital asset workflows needs a digital asset management system. Marketers can grow their brands and increase brand consistency with a DAM system. Designers can use DAM to optimize their workflows by being able to quickly search for files and repurpose assets. Sales teams can have up-to-date materials and resources anytime and anywhere. Agencies can use DAM to keep all of their creative files organized, enabling for faster turnaround times. And distributors can optimize their delivery process.
While digital media management software tools were once used exclusively by publishing and media companies, they are increasingly being incorporated into content management systems and are of particular interest to retail sales companies that have customer-facing websites. DAM is generally considered to be a subset of enterprise content management (ECM), a business process for organizing text documents, email and spreadsheets.
Types of digital asset management
There are several broad categories of digital asset management. Brand asset management systems have content that is mostly marketing-related, such as logos. Library asset management systems focus on storage and retrieval of infrequently changing media assets, such as photo archiving. Production asset management systems manage assets as they are being created for digital media production, such as video games. There is also cloud-based digital asset management system, which allows users to access assets