Hello there,
I have extensive copywriting & branding experience through my stints in advertising agencies. I have worked with internationally recognised brands like Amazon, OnePlus, Triumph Motorcycles, etc. I have also written for Indian brands like Reliance (Several internal lifestyle brands with category ranges like footwear, apparel, and fitness wear), Myntra Roadster Life Co., Kopiko, TATA (Titan, for one project), etc.
I have worked in creating brand names, UVPs for campaigns, and sale unit names for Amazon, OnePlus, Triumph Motorcycles, Reliance Trends, Kopiko, Roadster, and other brands. I have the experience and understand the science and the art of creating a persona around a brand and creating campaigns. Considering my close interaction with international brands and gaining direct knowledge on the behavior of a brand's target audience through advertising, I am the perfect fit for this project!
Apart from branding, I have experience in creating content for internal communication campaigns, print, digital, social media, & direct marketing, in both ATL and BTL environments. I should also mention that I have studied marketing (M.B.A) and another post-graduation with advertising as a specialization. I am mentioning this to assure you that you will be entrusting your brand into very capable hands!
I can see that there have been bids for low prices and I have checked the profiles of the high price bidders for this project, none of the bidders have advertising experience or have interacted with the TG, hence they are not equipped for this responsibility. This isn't a job for regular content writers, this is more than playing with words; this job is about exploiting the knowledge of your target group. I noticed the claims of completing the project in 3 days and some even in 1 day! I am telling you this as a person of experience, it is not possible to create a UVP that will define a brand to resonate with the masses in 1 day! This project is as much a science as it is an art and one needs to understand what research and work that goes into coming up with a UVP. Every brand needs a personality that the target group relates to, and the foundation of that personality will stand on the UVP!
This job is all about asking the right questions. As I have mentioned earlier, I used to work in advertising agencies, creating 360 degree campaigns. I recently decided to be a freelancer. I have a brief format that was created through my experience in the agencies, it will help you in giving me all the necessary information in a concise manner. I will share it in our future correspondence. There is a lot of information needed to come up with a brand. No hassle for you as I will ask the right questions and you will have a UVP that will sell your brand like never before!
With your cooperation, I can complete the project in 10 days. I can assure you that with my experience in advertising and marketing, and my skills on the table, you will get more than the worth of the price. This is a very delicate exercise and agencies charge a bomb to work on these projects, I am charging you less because I have to collect a clientele base. I urge you to exploit this opportunity!
I would love to learn more about this role. Looking forward to hearing from you!
Warm regards,
Mohammed Aamir Ali