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INTRODUCTION (250 Words) Discuss the concept of value drivers and how they have evolved in the digital age. PART A (1250 Words) Research academic literature and explain the role of intangibles as business value drivers. Extend your analysis and provide empirical evidence of at least one case study to show how intangible drivers have improved customer and shareholder value in business. There are case studies available from many sources, it can be from any part of the world. You can get any case study from academic and professional journals. You can also use Google/Google scholar to search for case studies. PART B (500 Words) Discuss the impediments in using intangible value drivers, with specific emphasis on measurement. How can management over-come the hurdles. Draw from your case study to illustrate the different approaches used to overcome the hurdles. You can gather sufficient evidence from outside your case study. CONCLUSION Conclude with your reflections from the case study

Business Plans

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