2 Listicles pertaining to online reviews

I need someone to write two listicles, one 5 items, one 10, relating to how and why displaying reviews is important for businesses. Specifically, displaying their reviews of their business (from Google, Yelp, Facebook, etc) on their website. You should discuss WHY reviews should be in their native format, and why displaying negative reviews in addition to positive is helpful. You must cover how this affects conversions, and show some information concerning an example return on investment from increased conversions. For example, IF a Doctor earns $50 per visit in profit from a patient, getting 4 new patients per month due to reviews equals an extra $200/mo in profit. (don't use this example... that's cheating!) You should try to include images where possible, though it's not required. Finally, your lists should include a call to action for the site at revued.com. IN ORDER TO BE CONSIDERED: you must start your bid with the words "It is the best of times" You must have at least THREE listicles in your portfolio. You MUST type like a native English speaker, due to client requirements. Thank you, and happy bidding.