Marketing Plan Canvas
This is an individual assignment. Please follow these instructions:
1. Select two of your favorite advertisements for different products or services. Evaluate why these ads are among your favorites. Evaluate the creative using the Copy Chasers Criteria. Evaluate the placement, potential ROI and overall effectiveness of the advertisement as part of the advertised products’ go to market strategy.
2. The deliverable will be a 4-8 page paper presenting your evaluation. Do not forget to include a way to see or reach the advertisements in question (this will vary by media type).
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