Collecting 60 TV commercials on given topics
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PLEASE, READ CAREFULLY AND TO THE END. THANK YOU! :)
I'm looking for help in preparing urgent TV communication analysis.
DEADLINE
8:00 PM CET 29 XI 2015
TASK
Collect 60 TV commercials that are:
- in English
- fairly new (aired in +/- 2010 or later)
- awarded on mayor, global creative festivals (Cannes Lions, The One Show, D&AD, Golden Drum , Epica, Clio)
- matches one of the themes below
THEMES
- Showing advertised product in opposition to competition from other categories which can fulfill the same need. Example: yogurt vs chocolate bar, energy drink vs coffee, bike vs car, cooking at home vs restaurant etc.
- Showing how products advertised as healthy make people feel good thanks to eating them
Example: [url removed, login to view]
- Ways to integrate product demo/beauty shot in the story
Example: camera dives into the cup of yogurt when character eats it
- Story focused build around product feature/benefit
Example: [url removed, login to view] - whole spot focused on key benefit
DELIVERABLES
A. at least 60 TV ads (min. 800×600, preferably 720p, neatly downloaded, named and sorted) in quantities according to themes:
- Opposition: min. 2 dairy products, min. 4 food & beverages, min. 4 others
- Healthy choice: min. 4 dairy, min. 6 food & beverages, min. 1 other
- Demo (max. 15): min. 2 dairy products, min. 4 food & beverages, min. 4 others
- Product driven (max. 15): min. 2 dairy products, min. 4 food & beverages, min. 4 others
B. Spreadsheet including: theme, brand/product, one of the award
C. Finding the ghost spot: probably Danone Light'n'Fit/Vitalinea or Kinder Bueno (but not necessarly). It shows 2 girls on a road trip, who are about to stop next to some foodtruck/drive-thru, but they change their mind last minute.
HOW TO APPLY AND GET THE JOB
Send me one example of each theme, so I’m sure you understood the task.
Project ID: #8993242
About the project
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