Collecting 60 TV commercials on given topics

Cancelled Posted Nov 28, 2015 Paid on delivery
Cancelled Paid on delivery

PLEASE, READ CAREFULLY AND TO THE END. THANK YOU! :)

I'm looking for help in preparing urgent TV communication analysis.

DEADLINE

8:00 PM CET 29 XI 2015

TASK

Collect 60 TV commercials that are:

- in English

- fairly new (aired in +/- 2010 or later)

- awarded on mayor, global creative festivals (Cannes Lions, The One Show, D&AD, Golden Drum , Epica, Clio)

- matches one of the themes below

THEMES

- Showing advertised product in opposition to competition from other categories which can fulfill the same need. Example: yogurt vs chocolate bar, energy drink vs coffee, bike vs car, cooking at home vs restaurant etc.

- Showing how products advertised as healthy make people feel good thanks to eating them

Example: [url removed, login to view]

- Ways to integrate product demo/beauty shot in the story

Example: camera dives into the cup of yogurt when character eats it

- Story focused build around product feature/benefit

Example: [url removed, login to view] - whole spot focused on key benefit

DELIVERABLES

A. at least 60 TV ads (min. 800×600, preferably 720p, neatly downloaded, named and sorted) in quantities according to themes:

- Opposition: min. 2 dairy products, min. 4 food & beverages, min. 4 others

- Healthy choice: min. 4 dairy, min. 6 food & beverages, min. 1 other

- Demo (max. 15): min. 2 dairy products, min. 4 food & beverages, min. 4 others

- Product driven (max. 15): min. 2 dairy products, min. 4 food & beverages, min. 4 others

B. Spreadsheet including: theme, brand/product, one of the award

C. Finding the ghost spot: probably Danone Light'n'Fit/Vitalinea or Kinder Bueno (but not necessarly). It shows 2 girls on a road trip, who are about to stop next to some foodtruck/drive-thru, but they change their mind last minute.

HOW TO APPLY AND GET THE JOB

Send me one example of each theme, so I’m sure you understood the task.

Advertising Market Research Research Virtual Assistant Web Search

Project ID: #8993242

About the project

5 proposals Remote project Active Nov 29, 2015

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