Consumer analysis of dance parties in the US

Cancelled Posted May 17, 2011 Paid on delivery
Cancelled Paid on delivery

A renowned organization in the netherlands that organized dance parties has decided to operate to the U.S. to furtrther develop their market. The specific target group and positioning are yet to be determined. Develop a domain-specific theoretical typology for the target group for this dance party in the U.S. (a typology is intended to assist the search for consumers to best target.)

A well-known typology is the VALS typology, the typology provides a breakdown of the (American) population into eight segments based on two dimensions, namely: primary motivation and available resources.

It's your job to come up with domain-specific dimensions in order to classify the target group

Maximum 5 pages

Ps. This is to be used not in practice, but is in fact a business case to be used as an example. This report should be written at a bachelor level.

Market Research

Project ID: #1064399

About the project

3 proposals Remote project Active May 23, 2011

3 freelancers are bidding on average $98 for this job

ksitt

Bid also includes pre and post project consultation for explanation of the results.

$100 USD in 20 days
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valueresearch345

Value Technologies (VT) is a full scale research organization. We assist our client organizations in carrying out credible and rigorous Research and Analysis work. As part of our work, we have designed and conducted nu More

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Nehaar

please see PM

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