Hello, my name Kerri. I have over 5 years of Digital Marketing and SEM experience. I am a data-driven online marketer with a track record of generating profit and increasing leads for clients of all sizes. Whether you are a local service company, startup, or Fortune 500 company, I can confidently say I will get you the results you are looking for!
I currently manage over $1.5 million monthly in SEM ad spend and hold all 5 Google Adwords Certifications, as well as the Google Analytics Certification and Bing Certification. I am a true SEM and Pay-Per-Click expert, and focus specifically on paid search campaigns.
What’s included?
Establish budget & objectives
AdWords/Bing account setup
Conversion setup & tracking (if requested)
Keyword research / expansion
Structured ad groups
Daily bid management
Ad copy writing / AB testing
Implementation of ad extensions
Negative keywords
Geo targeting & ad scheduling
Campaign management & optimizations
Still not sure if I’m the right person for the job? Here are some of my key accomplishments:
- Conducted keyword research, ad copy testing, landing page optimization, and daily bidding to meet and exceed traffic, conversion and ROI goals
- Optimized bids and restructured accounts resulting in a 95% increase in SEM traffic and 120% increase in revenue year-over-year, while spending only 20% incremental budget
- Designed and implemented pay per click & SEM campaigns decreasing acquisition costs by up to 70% and increasing revenue by 2x