improve conversion and bring sales to the site, research competition and figure out target market. site used to rank no1 in google for words bullet proof vests and body Armour but had no sales
-we need to improve look of the site and figure oput what products to sell as we have 5 suppliers
for example site [login to view URL] has sales and we need to basically make our site look like theirs change templates if needed but mostly add features that will help sales
-you could copy all products from [login to view URL] as we can get exactly the same styles to test sales
add more technical details about each product do data entry for new products and add nij level chart and use nicer away to arrange specification and product pictures, by analyzing competition
use 8 reason why buy from us like [login to view URL]
aslo figure out where to sell as google insights and trends show most clicks dont come from [login to view URL] as customers in usa buy them from big brands and most customers are police and security companies
best markets might be denmark, mexico etc
google insights shows traffic from denmark
if this is the case translate site to danish and nordic languages
we also have supplier for all same models as this danish sites and sites below so we could target those countries
[login to view URL]
[login to view URL]
[login to view URL]
-finally get some sales using forums or some trade magazines or ad or other eways than adwords or google seo
adwords can be good if you can guarantee sales and and get low click cost for some European countries
-so this project might be two projects , site redesigning but most importantly bringing sales and deciding on marketing strategy