Design a Logo

ThiqNFit is a platform to promote the curvy athletic woman. Many of the images seen of active women do not represent the average/every day woman that doesn’t necessarily have the fitness model physique. Background ThiqNFit began when Stephanie Gettridge started her fitness journey to lose weight after having her son. She participated in all manners of group fitness classes as well as began playing adult league soccer. Her bold personality captured the attention of the fitness coordinator of the gym she attended. The coordinator suggested she become a group fitness instructor. In Stephanie’s own words, she doesn’t fit the “typical” instructor prototype. Most instructors were sizes 0-10. Stephanie fluctuates between sizes 12 and 14. She would see the looks on some of the thinner student’s faces as she approached classes to teach. Shed smiled to herself because they didn’t know what they were in for. Those classes always ended with “OMG you are awesome!” or “You’re a beast!” She broke and important stereo type of not judging a book by its cover. Current Situation ThiqNFit currently travels between different venues as a group fitness instructor with a small following on social media. Future ThiqNFit wants expand by providing an avenue that will encompass several areas. These areas will include the following: • Subscription – Provide interested persons to follow ThiqNFit via b • Blog – Daily excerpts of the average curvy Athletic woman. (i.e. think Dear Abby, Carrie Bradshaw with a kid) • Small Online Store Front – Selling promotional items (water bottles, motivational workout clothing) • Workout Clips – for those gun-shy about going to the gym provide clips of exercises that can be done at home. Audience Target audience is the everyday woman. These women have very little to no time to dedicate to her health and well being through physical activity. These woman are single mothers, wives, students and working women; fluid in ethnicity and racial lines. Design Concept The logo should grab your attention as soon as it’s seen. A silhouette of a curvy, yet toned individual with an hourglass shape. Not the “stock” Fitness Model (think slight “love handles”, not exaggerated) Color scheme: Black, Hot Pink, Lime Green accents Background on colors: Black – The color represents dark time before body image acceptance Hot Pink – This color represents the acceptance Lime Green – represents the active lifestyle