One of our current portfolio company's website ([url removed, login to view]) is in need of a revamp - both structurally and content-wise. A lot of the content will need to be decided on and updated by our science teams (we are a biotech company), so we would like to create the website in Wordpress for easy updating of the copy going forward. We would like to simplify messaging across the board from technology, our model, and navigation of the website itself. The branding of the website is good (color and arrow-looking graphics) but considering the technical improvements we made in the last year, we may consider new artwork/graphics to clearly articulate ways we may conjugate to different targets. Furthermore, Caisson faces fierce competition in the marketplace and should assess how its successful competitors are branding themselves and their value proposition. One of the competitors' websites is Amunix ([url removed, login to view]) and they have a very simple website format that we may want to work towards.
Suggested “required” pages for Caisson:
The current Caisson website seems difficult to navigate and overly verbose in comparison to its competitors. The following sections are intended to be a suggested layout for the website going forward.
• About Caisson Biotech, formation, subsidiary, university relationship, etc.
• Emergent Technologies and its role
• What is HEPtune?
o Drug delivery technology which utilizes heparosan to provide benefits in:
o Applicable to proteins, peptides, nucleic acids aptamers, etc.
• What is Heparosan?
o Naturally occurring polymer….
o Monodispersed, novelty in polymer synthesis, etc., etc.,
o Select data (powerful images) or paragraph speaking to level of data we have (intended to be initial gut check for prospective partners needed to clarify how robust our data set is)
o Speak to our patents and areas of protection
• Discuss business model of co-development and outlicensing. (SIMPLE)
• We may consider a small blurb about mentioning existing partnerships.
• History timeline with significant advancements
o 2009 Formation
o 2010 ??? Technology breakthrough
o 2011 ??? Technology breakthrough
o 2012 ??? Technology breakthrough
o 2013 Events
o 2014 Events
o 2015 Events + plans
o 2016 Events + plans
• Recent news only
• Upcoming Events
• Generic info