Break Habit Logo Design

Creative Brief Business Name: Break Habit Logo Name: Break Habit Personal Training Business Slogan / Tag Line: Educate to Empower Purpose of Business: To help people make a positive change in their life through improved fitness. Break habit will help educate people in; - How to train correctly in and gym and at home - The importance of correct diet and nutrition - How to improve their discipline and consistency with fitness Logo Specifics - Logo must appeal to both male and females - Avoid using anything associated with ‘male body building’ images e.g body building silhouettes, Dumb bells, barbells Logo Concept Ideas - Logo meaning is about breakthrough, breaking old habits, break yourself to remake your self Primary Colours Red Colour Meaning - This colour is a warm and positive colour associated with our most physical needs and our will to survive. - It exudes a strong and powerful masculine energy. - Red is energizing. It excites the emotions and motivates us to take action. - It signifies a pioneering spirit and leadership qualities, promoting ambition and determination. - It is also strong-willed and can give confidence to those who are shy or lacking in will power. Silver Colour Meaning - From a colour psychology viewpoint, it signals a time of reflection and a change of direction as it illuminates the way forward. - It helps with the cleansing and releasing of mental, physical and emotional issues and blockages as it opens new doors and lights the way to the future. Secondary Colours - Open to interpretation Requirements - Create 6 differently designed logos based on the concepts and ideas above. - 3 Logos to include an ‘Abstract / creative ideas' - 3 Logos to have only the name ‘Break Habit Personal Training’ - a simplified version of the abstract / creative ideas