Add ELEGANCE to the Logo

Purpose with this logo we want to unite our team and build culture by having conversations around words on the logo and their meaning. Key Message xteam is a team oriented organization that constantly pushes for that little extra (read x) to make that ordinary into extraordinary (read x). At the same time we became a team to build extraordinary experiences to leave a legacy (ready .ly) for our families, customers, and clients. And we, xteam legacy, achieve that while having fun and making sure we love what we do; that shows up in the world as shining eyes of each of the xteam legacy member. “Elegant” Defined pictures below are meant to show what is Elegant in my world when I refer to “Elegant Logo” in the title of this document. [login to view URL] [login to view URL] Key Colors black red white Key Elements [login to view URL] - this combo is a must shining eyes - combo of these two words is a must (can be spilled all together eg: shiningeyes) original files/fonts: [login to view URL] we we stopped so far: see attached: "correct [login to view URL]" WHAT’S MISSING: in the logo above what is missing is sexiness in the details. - something is not right in the distance between L and Y - “shiningeyes” located well but something is not sitting down with me. - the whole thing doesn’t look sexy although i do like the font that been used. but something is missing. i dont know what it is. thats your job to find out and deliver on. Use of the Logo xteam legacy logo will be used on - website -clothing emblem -business cards Deliverables - black and white (jpg, pdf) - color (jpg, pdf) - transperent background (jpg, pdf) - photoshp file Mock up logo presentation: To keep our work moving forward, during our work together, please present all logo mock up designs on white background with “top view.” see attached "[login to view URL]"