Content Writing
$750-1500 USD
Paid on delivery
We need to create a brand bible
This brand bible would be used by our internal marketing team for design, copy writers (freelance and inhouse), our digital dev team, social media, PR etc. to better execute campaigns and would assist whichever freelancer/agency we work with.
We have found that internally the various teams/departments are interpreting the brand differently and this is coming across in the work produced.
The brand has evolved quite a bit since inception and it’s time to firm this up and produce the brand bible (a good starting point). I have this positioning for you and would like you to take this basic positioning and work your magic in terms of explaining our brand through words, examples. I like the Firefox brand tool kit and http://images.fandango.com/doc/[login to view URL] to get an idea of what im looking for and how we clearly explain our brand.
In this brand bible we will focus on Visual Identity (which we have already), Brand identity – this is where we need your assistance please and specifically around the brand and voice
Brand identity:
• Who we are
• Our new voice – examples of previous copy and how best to ‘speak’ going forward
• Tone of voice – guidelines on how to speak based on situation/medium
• Brand positioning
• Brand story
• Core messaging
• Emotional benefits
• Rational features
Could you provide a costing on the above for the content creation for our brand identity?
We would require this to be completed by end November. I would work closely with you to provide you with the background, mission statement, values, our ‘why’, previous work etc. Happy to conduct [Removed by Freelancer Admin] sessions for this.
If you have ideas on additional sections to include in the above, please share.
Project ID: #12073176
About the project
Awarded to:
Hello - I would love to help you solidify your brand. I think having everyone on the same page, with the same message and mission front and center is absolutely essential to the health of any company. Ultimately, your More
26 freelancers are bidding on average $926 for this job
Hi, My name is Mercy Mathews and I have over a decade of copywriting experience. I’ve read the details that you posted in the description and find that it falls well within my area of interest and expertise. I sp More
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Hi, I can help you with the development of your brand bible. I am a business consultant specialised in marketing strategy development, market research & analysis, brand creation and development and business plan writ More
I can write/ rewrite of technical as well as general articles in a readable manner. Can do research . I am good in content writing also. Timely delivery guaranteed. With technical background and many years of experie More
I am Muhammad Sabir. My Degree is in Bachelors of Business Administration (BBA) and currently doing Master of Business Administration (MBA). My skills includes Thesis writing, Paper writing Academic Writing, Report Wri More
15+ years, Many well recognised articles, in Industries like banking, fashion, consumer durables, finance, IT, automobile, and on domains ranging from branding & marketing to arts & philosophy. Thats a brief about More
