Academic Writing

Completed Posted Mar 23, 2014 Paid on delivery
Completed Paid on delivery

I'v assignment Case Study 2000 words of markting. the paper call Consumer Behavior the assignment talk about Buyer Behaviour & Communication Strategy

please see all the information below :

INSTRUCTIONS:

 This is an individual assignment. You are not allowed to share information with any other member of the class.

 Read the case attached (Taco Bell), treat it as starting point and perform the tasks mentioned in the later part of this brief.

 Last date for this assignment is 4th of April, 2014.

 Upon completion submit your assignment in the assignment box “Rajbir Singh” on the 3rd floor of NR block.

SCENARIO

Taco bell

Please find attached case-study about Taco bell; it provides you with useful information about history and establishment of the Taco bell chain around the globe.

In a hypothetical scenario, consider Taco bell is interested in entering the NZ market and would like to develop their understanding of the New Zealand fast food market. Taco bell believes that it is critical to understand customers’ mindset in order to succeed in a new market.

In order to understand New Zealand’s fast food customers better, you have to conduct a brief secondary and primary research (qualitative only) to collect, organise and analyse information. Your information should be useful for Taco bell in their future endeavours in New Zealand.

ASSIGNMENT TASK

Secondary research (5 marks) (appox. 500 words)

o Conduct a brief secondary research to gather information about the demographic, social and cultural aspects of New Zealand Society.

o Classify the information collected under the following sub-headings:

 Customer demographic information

 New Zealand society and culture

 New Zealand family and households

Qualitative research (10 marks) (300 words)

o Conduct a qualitative research in form of 3 in-depth interviews

o Develop a discussion guide for your in-depth interview

o Attach a copy of transcripts of interview with respondents (Appendices).

Qualitative research analysis (15 marks) (appox. 1200 words)

o Analyse and classify consumer behaviour information under the following sub-headings:

 Cultural influences on fast food customers in New Zealand.

 Age based differences in New Zealand relevant to fast food.

 Social classes in New Zealand.

 Popular culture among New Zealanders relevant to fast food.

 Group influences in the New Zealand culture.

 Household purchase patterns in New Zealand relevant to fast food.

 General information that does not fit in any of the headings above

Research Writing

Project ID: #5706636

About the project

9 proposals Remote project Active Mar 23, 2014

Awarded to:

coolwriter30

I am a competent academic writer, with high lead times and turnaround time, proposal writer, masters level dissertation writer, PHD level dissertation and thesis writer, PHD defense PowerPoint presentation writer, argu More

$130 NZD in 3 days
(45 Reviews)
4.9

9 freelancers are bidding on average $119 for this job

topacademics

I am offering my services against your esteemed work. Great quality work will be provided to you in order to create and make long term relations on the basis of commitment, your problem solution and satisfaction.

$200 NZD in 5 days
(78 Reviews)
6.2
erinkennedy

HI, I have done similar projects in the past. I will like to use my experience to serve you better. You can trust my sincere indulgence both in quality and time frame. If you will give me a chance, I will ensure that y More

$125 NZD in 7 days
(37 Reviews)
5.3
chachacorner

Hello, I hereby to indicate my interest in writing for you. I am professional academic research writer and I have written countless articles of diverse topics and I have the expertise as well as experience in writing More

$88 NZD in 3 days
(3 Reviews)
2.5
kamashtimo

Hello I saw your job post for writing your case study on marketing , and I am very interested in this project. I've been writing academic/research/technical/articles papers for 3+ years, and would have no proble More

$126 NZD in 3 days
(5 Reviews)
2.4
Greatresearch13

Hi there? Am a business writer with great skills in marketing. I believe in quality work presented in good time and with great understanding. I have gone through your work and would only need several clarifications. G More

$100 NZD in 5 days
(1 Review)
0.0
rm1276

A proposal has not yet been provided

$111 NZD in 3 days
(0 Reviews)
0.0