Professional looking logos illustrator jobs

I am undertaking a rebranding process and a crucial part of this rebranding is redesigning our logo. Possessing these key elements is paramount: 1. ...corporate design style: I'd prefer a design that exudes professionalism and stability to help us increase brand recognition. 2. Retaining company initials: The logo should incorporate our company initials to maintain a semblance of recognition with our existing branding. Ideal applicants will have demonstrable experience in corporate design and should be able to present portfolios including logos that smartly incorporate company initials without losing the corporate aesthetic. An awareness of current design trends and an understanding of what designs invoke a sense of reliability and professionalism will be considered as a si...

I am seeking a proficient branding specialist to help craft a compelling and visually striking logo for our company - Ultratec. Key Requi...help craft a compelling and visually striking logo for our company - Ultratec. Key Requirements: - In-depth knowledge of branding and logo design - Ability to weave our brand's ethos, Innovative, into the design - Proficient in designing with a primary color scheme of Blue Ideal Candidate Skills: - Demonstrated expertise in graphic design - Portfolio of previous design work, preferably with logos - Solid understanding of what appeals to our target market. The result should be a versatile logo that exemplifies innovation and can be used across a variety of mediums. Your creative insights and experience will be invaluable to accomplis...

More details: What is the purpose of the illustration? Memories Book for a birthday What theme should the book cover illustration follow? Illustrations from (old) family photos or moments What specific moments or photos would you like to include in the illustration? Family vacations, Childhood memories, Funny traits

I am seeking a skilled illustrations and graphic design professional to create impactful visuals for my website. I am a new adult sex blogger. I have a Wordpress hosted solution and access to themes. I am therefore not looking for theme creation from scratch in that respect. What I am looking for is graphics/illustrations and colors that I can add to my site to compliment text and help convey the page topic. Your Responsibilities: - Development of unique illustrations for website content - Creation of engaging graphics to enhance user experience - Work collaboratively on design concepts that complement the existing website aesthetics Ideal Candidate: - Open-minded in exploring diverse styles (minimalist, cartoon, realistic, etc.) - Proficient in modern design tools ...

I'm looking for a talented graphic designer who specializes in logo creation. I have a particular vision in mind - Key Requirements: - Expertise in Logo Design - Experience in creating Pictorial Mark logos - Ability to incorporate elements of Animals, Objects and Nature It is important that you understand the balance of creating a logo that is both aesthetically pleasing and signifies the integral values and personality of a brand. The ideal freelancer for this project should have a significant portfolio of previous pictorial logo design works and boast a creative flair that matches our vision. Let's connect and bring this vision to life!

...design? Do you have experience in creating engaging content for e-commerce businesses? If so, we have the perfect opportunity for you!Our clothing e-commerce startup is looking for a dynamic and enthusiastic Assistant to join our team. As we continue to grow, we need someone who can help us elevate our online presence and drive sales through creative digital marketing strategies.**The ideal candidate will:**- Have a strong understanding of social media marketing platforms such as Facebook, Instagram, and TikTok- Be proficient in creating and managing paid advertising campaigns- Possess advanced skills in Photoshop and Illustrator for editing and creating visually appealing content- Be committed to long-term growth and willing to contribute innovative ideas to help our busi...

I'm seeking a U.S-based professional female voice-over artist who possess significant experience in commercials, narration, and phone greetings. Your application should highlight: - Your experience in voice over work - Past projects, specifically related to commercials, narration, and phone greetings - Your ability to deliver a professional voice-over style The voice over will be used for various projects, so versatile female voice-over artists are preferred. Please include samples from previous work in your application. Looking forward to your bids.

I'm in need of a versatile illustrator with experience in a variety of styles. Primarily, I'm looking for anime-style illustrations, but I'm also interested in digital art. The project I have in mind requires a combination of different styles for a cohesive look. Ideal skills and experiences include: - Proficiency in anime illustration - Strong digital art skills - Previous experience in combining different styles - Animation experience would be a big plus Would love to see a diverse portfolio showcasing your various styles and animations. Looking forward to working with a talented artist who can bring a unique and creative vision to life.

I'm in need of a talented Figma Designer who can assist me to create visually stunning designs for my website, mobile app, and branding. Your Job will be to assist me by creating Design or i will will u concept and u can create it by ur self, Key Requirements: - Proficiency in Figma - Strong understanding of responsive design principles - Portfolio demonstrating elegant and sophisticated design style We will worktogether just follow my adivice and we can have many work together

Are you a developer who has already built a top-notch HR management system using ASP.NET? We're on the hunt for a ready-made solution that includes admin, HR, and employee portals. Plus, we're eager to integrate it seamlessly with a web-based clock-in/clock-out application. If you've got a ready-to-go solution that fits the bill, we want to hear from you! Bid now and share your demo link so we can check out your amazing work. Don't miss this opportunity to sell your ready-made HRMS solution and make a deal today! ? Key Requirements: Ready-made HRMS solution built using ASP.NET Includes admin, HR, and employee portals Integration with web-based clock-in/clock-out app Ready to sell your awesome HRMS solution? Bid now and let's make a deal!

I'm looking for a skilled designer who can help me readjust an existing pattern to create a reflective mirroring repeat suitable for textile print. - The existing pattern is in vector format and I will provide you with the design files. - The goal is to maintain the original elements of the pattern while creating a mirrored repeat that is seamless and suitable for printing. - The successful freelancer will need to have experience in pattern design and understanding of textile printing requirements. - Knowledge of vector-based design software, particularly Adobe Illustrator, is a must for this project.

I'm looking for a talented and creative logo designer to help me create a unique and eye-catching logo for my business. I don't have a specific concept in mind, so I'm open to your ideas and suggestions. However, it's important that the logo: - Represents the essence of my business - Is visually appealing and memorable - Is versatile and can be used across different platforms (websites, social media, business cards, etc.) I'm excited to see your ideas and work together to create a logo that truly stands out in the market. Key Points: - A mix of text and icon: The logo should be a combination of text and an icon symbolizing reliability. - Brand message: The main message that the logo should convey is reliability. - Versatile usage: The logo should be ...

In need of a creative mind to bring to life a logo for a mini golf business. I have a few elements I'd like incorporated in ...Highlights: - Color Schemes: I envision the logo with shades of Green, Blue, and Yellow. I'm also open to incorporating additional colors if they enhance the design. - Theme: The general concept I have in mind is a tropical theme, potentially featuring a parrot. However, I look forward to seeing how you can incorporate this in a unique way. The ideal candidate has experience designing colorful, vibrant logos and can provide a portfolio of their past work. Familiarity with elements related to golf or tropical aesthetics would be beneficial. Strong communication skills and attention to detail are also highly valued for this task. Let's create ...

I'm seeking a professional voice-over artist for a 90-second product demonstration video. The ideal candidate should sound like a young adult. Key Requirements: - Professional Voice: We need a voice that exudes professionalism and credibility. - Video Purpose: The video serves to demonstrate our product, so the voice-over artist should be able to convey technical information in a clear, engaging manner. - Voice Representation: The chosen voice actor should sound like a young adult. The project involves a 90-second script, which will be provided. The final deliverable will be a high-quality audio file suitable for use in a product demonstration video. Ideal Skills and Experience: - Proven experience in professional voice-over work. - An understanding of how to ...

As a growing company, New Era Homes, are looking for a skilled graphics designer to help us achieve a new robust and artistic logo that signifies professionalism. Key Project Details: - We are an established business seeking to drastically enhance our brand image - The logo's primary feel should reflect a solid sense of professionalism - Preferred color palettes include combinations of Black and Orange or Black and Green Ideal Skills and Experience: - Proven experience in graphic design - Demonstrable portfolio of logo design for business clients - Strong understanding and mastery of color theory - Proficiency in design software such as Adobe Illustrator or Photoshop.

Freelance designer for Packaging: We are seeking an experienced creative designer for Product Packaging Work. Person with expertise and speciality in Kids product packaging, DIY packaging, Educational Product Packaging will be preferred. This is a short-term project with an estimated timeline of [1 Month]. Responsibilities: 1. Collaborate closely with a designated point of contact to understand brand guidelines, target audience, and product specifications. 2. Develop creative and brand-consistent packaging concepts for products. 3. Providing multiple options and time to time corrections based on feedback. 4. Ensure final packaging designs meet all functional requirements, including protection, storage, and ease of use. 5. Deliver final designs in print-ready file formats (e.g., AI, EPS)...

I'm seeking an experienced content writer to create SEO-specific content directed at adult professionals to improve search engine rankings. - The successfu...rankings. - The successful freelancer should have experience with topic clusters and silo structures. - The aim is to specifically target a list of keywords I will provide. - Significant knowledge of search engine optimization strategies is essential. - A profound understanding of professional sectors and how to target content towards this audience is needed. In essence, you will employ best SEO practices to create content that will rank highly on search engines and attract the attention of professional adults. Content that not only ranks but also engages is my end goal. Let's create content that provide...

...designer who can also work on the packaging design. Key Requirements: - Logo Design: The logo should reflect the essence of beauty and lip care. It should be memorable, professional, and visually appealing. - Packaging Design: The packaging design should resonate with the target audience, which includes individuals looking for high-quality beauty and lip care products. Ideal Skills & Experience: - Proven track record of creating captivating, appropriate, and versatile logos. - Experience in packaging design, especially within the beauty or personal care industry. - Proficiency in relevant design software, such as Adobe Illustrator and Photoshop. - Strong understanding of color theory, typography, and visual composition. - Excellent communication skil...

I am urgently in need of a skilled graphic designer who can create a logo and some social media graphics. Here's what I am looking for: Key Tasks: * Design a logo to establish my brand identity * Design attractive social media graphics to promote brand and drive engagement Ideal Skills/Experience: * Proficiency in modern graphic design tools (like Adobe Suite) * Previous experience in logo design and social media graphics * Understanding of branding and marketing promotional strategies in design Please note the project needs to be completed as soon as possible, and an ability to work quickly without compromising on quality is essential.

I'm looking for a talented graphic designer to help me create a modern and minimalist brand identity for my business. Key Requirements: - Logo Design: I need a unique and memorable logo that embodies the essence of my brand. - Branding Materials: These include business cards, letterheads, and other essential items for my business's visual identity. - Website Design: I need help in creating a simple, elegant, and user-friendly website design that complements my brand's aesthetic. Style Preferences: - Modern and Minimalist: The design should be sleek, clean, and contemporary. - Pastel Colors: The color scheme should consist of soft, pastel hues, offering a gentle and sophisticated touch to the overall design. Ideal Skills: - Proficiency in graphic design tools such ...

Looking for ASP.NET core, C#, Microservices, EXP - 2+ Dedicated full time 8 hours /day, Initial 3 month contract, can be extendable.

I require a PowerPoint expert to design a business presentation. This involves the incorporation of various content types in an interactive yet understandable and appealing format. The elements you're required to implement consist of text, charts and graphs, and...following areas is desired: - Business presentation structuring and design - Adept at creating engaging charts and graphs - Capable of adding and modifying video content - Proficient in color scheme application and brand consistency Please note that adherence to specific color schemes and branding instructions is necessary. This specification will be provided upon project commencement. I am looking for an individual who has a keen sense of detail and creativity, with a solid background in business PowerPoint...

Hi Jorna, Everthing okay? You've made logos for us before. Hopefully you still have them and remember World Wide Juf, World Wide IB-Dutch etc. We are missing a number of colors, could you please help us with this? Please the white logos for all the different logos made. We also like the logos with transparent background, all colors. Black, blue, gold, white. Thank you very much in advance. Greetings, Arlette

I'm seeking an illustrator for three sketched style illustrations, featuring a dog, a turtle, and a butterfly. The illustrations should be minimalist and have a consistent style. These will be framed in 10w x 15h cm frames, with 1cm of hidden padding, so please consider this when creating the designs. Key requirements include: - 3 sketched style illustrations (dog, turtle, butterfly) - Minimalist theme - Consistent style across all three illustrations In the attachment you can find an example of the style I would like. I don't have preferences on colors, it could be just pencil.

...need of a logo designer to create unique logos for 4 related companies. The designs should have a similar aesthetic and be differentiated beyond the company names. the companies are: 1. Green Magic Hemp - a grower of medicinal cannabis plants 2. Oceania Hemp Bio Diesel - a company growing hemp and using its oil to create bio diesel 3. Green Magic Fresh - a company growing large quantities of fruit and vegetables and suppling the national retail market - no web site yet 4. Food Security Training Institute - teaching global customers how to grow inside covered growing environments and selling the produce to a number of retail and whole sale organisations. Key Requirements: - Cohesive Design: The logos must share a consistent style and theme

I'm seeking an experienced graphic designer to create a logo for my fintech app, Spendi. The logo shoul...should embody professionalism, standing as a representation of our brand's commitment to providing reliable fintech solutions. The job is urgent and will need someone who can start immediately and deliver something today Key responsibilities include: - Designing a unique, professional logo - Ensuring the logo effectively communicates our brand identity The ideal freelancer for this job will have: - Proven graphic design skills, preferably with a portfolio of previous logo designs - Experience in designing corporate logos in the fintech industry - Understanding of brand identity and ability to represent it effectively in design I look forward to seeing your c...

... Reference Link: we need unisex and unique images for our website Images should be mobile, desktop compatible, and friendly First, can you share your previous works so I can check it? Desired skills and experience: - Strong graphic design skills - Proficiency in Adobe Photoshop, Illustrator or similar software - Ability to create dynamic and bold visuals - Proven track record in web graphics design Your primary responsibility will be to: - Design eye-catching website images - Create banners that put a spotlight on our products Note: The client did not specify so assume moderate level of creative freedom while designing the images and banners. Please keep it vibrant and full of

I...energetic colors that communicates a professional image. Logo design is for a funky Hair Salon. Our store is called COLOUR CO and want the logo to reflect COLOUR CO in the design. Feel free to incorporate any images into the logo also if you think you can make it work * Why is this required? I need to uphold and convey a professional image to my target audience. * What will be your role? Your main job would be to identify the right color combination to fit with my business's "vibrant and energetic" profile, while focusing heavily on using text to depict a professional image. * What are the essential skills? - Proven experience in logo design, especially text-based. - An excellent understanding of color theory. - Ability to create ...

As the creator of our brand's logo, I'm looking for someone with a knack for graphic design and the ability to include both lettering and animal designs. For this project, my preference lies with professionals who have exceptional skills in creating humanized cartoon logotypes. The focal point of the logo should be the lettering with the Emu, displayed creatively and enticingly as the business mascot. It is crucial that the logo communicates a professional, tidy, reliable and friendly spirit that sets our brand apart. We are in the business of lawn care and are in the process of re-branding to a new name "TopLawn". Our main colours are green, white and orange (the kind you see on high-visibility work shirts). We would like the lettering to have a 3D, alm...

I'm in need of a skilled data entry specialist for multiple resume postings on LinkedIn, Indeed, and CareerBuilder. This will involve inputting detailed work experience, educational background, and skills on the respective platforms. Key Requirements: - Posting on LinkedIn, Indeed, and CareerBuilder - Comprehensive resume data input - Knowledge of job responsibilities and achievements The ideal freelancer should have: - Proficient data entry skills - Familiarity with LinkedIn, Indeed, and CareerBuilder - Understanding of resume formatting and content - Ability to articulate job responsibilities and achievements Your work will directly impact my job search success, so attention to detail and a quality output are essential.

I'm in urgent need of an adept Android developer for the prompt creation of an e-commerce application. Essential Features: - Product listings and details: Display a wide range of products with accurate, detailed descriptions. - Shopping cart and checkout: Functional, user-friendly interface to facilitate purchases. - Customer reviews and ratings: Platform for customers to rate and review products, enhancing the shopping experience. 1. At least 2 years of experience in Android application development 2. Proficient in Java or Kotlin programming languages and Android development tools and frameworks 3. Have a certain understanding of mobile application design and user experience 4. If you have published applications for s-/--a--/--l---/-e, I am interested and look forward to furt...

I need a website designed ...should resonate well with them. Key Requirements: - The website should be clean and professional in its appearance, with a layout that is intuitive and easy to navigate. - It is imperative that the website is fully responsive and mobile-friendly as well. Ideal Skills and Experience: - Prior experience in designing websites, especially those that cater to professional audiences, is highly desirable. - Strong expertise in creating responsive and mobile-friendly designs is a must. - A good understanding of user experience (UX) and user interface (UI) design principles is also important. Your proposal should include a portfolio of your previous website design work, and any experience you have designing for professional audiences or creating ...

I'm in need of a professional, creative, and speedy logo (two different logos already design finalized) The time frame is essential - I'm looking for quick, quality work. • The intended purpose of the logo is for product promotion. It needs to be attractive, compelling, and must be able to effectively communicate our brand values to prospective customers. • The overall style for the logo is already done, create it in photoshop and give me PSD file and high-quality image, with distinct size logo. • Ideal Skills: Graphic Design, Logo Design, Creative Design, Time Management. • This project needs to be done ASAP. Please consider this timeline when bidding. Your experience, past project samples, and timeline for delivery will greatly ...

I need a WordPress-developed online portfolio website, specifically for showcasing my professional project images. Key Features: - It should include an image gallery where I can display a variety of professional project images. The gallery must be user-friendly and aesthetically pleasing to make a strong impression. Ideal Skills and Experience: - Proficiency in WordPress website development - Experience in creating online portfolio websites - Strong background in UI/UX design - Knowledge in creating effective image galleries. Your portfolio should exhibit similar projects. Please provide examples.

Currently, I'm seeking top-notch content contributors with proficiency in creating a variety of professional and formal written materials. The needed content spans across: - Website Content: Crafting brand-focused, clear, and compelling web copy is key. Freelancers should be able to communicate our offerings in an accessible, engaging manner. - Blog Articles: Develop insightful, well-researched articles for our blog. Experience with SEO techniques is a plus. - Product Descriptions: Write concise and persuasive descriptions for our range of products, illuminating their features in a business-friendly tone. Ideal Skills: - Proven experience in professional writing, editing, and proofreading. - An understanding of SEO practices. - The ability to communicate compl...

I'm seeking a proficient logo designer to breathe new life into our brand identity at Noosa Blue Resort....be desired to create a memorable and versatile logo but happy to see text only options as well. We are going with a more natural colour palate and our main pool and pandanus tree are 2 key icons of the resort. - Timing: Urgency is a priority, so the ability to deliver a top-notch design promptly is crucial. Ideal Skills and Experience: - Proven experience in creating elegant and sophisticated logos. - Proficiency in both text and icon-based logo design. - Ability to deliver quality work promptly, adhering to tight deadlines. - Strong understanding of branding and identity design. If you are a creative and skilled logo designer who can meet these requirements, I'd lo...

As an entrepreneur, I'm on the hunt for a skilled logo designer who can create a captivating and vibrant wordmark style logo for my brand. Key requirements for the assignment: - Proficiency in branding and logo design. - Exceptional skills in delivering bold and vibrant color themes. - Experience in creating wordmark style logos. - Colours White, Cream, Grey and rustic red The finished design should not only be striking and bold, but also encapsulate the essence of the brand. A diverse portfolio featuring similar work would be a plus in making my choice.

As a passionate art creator, I'm on the hunt for a talented digital illustrator. Could you carry off west cartoon and anime style? If yes, keep reading. I need 1-5 unique characters, sketched. The interesting part - they already exist, you've got to bring to life my vision of them. Skills that could catch my eye: - Experience in creating digital drawings in a hybrid of west cartoon and anime style. - Ability to interpret and stay true to existing artwork while adding some creative flair. - Excellent communication to ensure a smooth understanding of the requirements. Are we on the same page? Hop on board then!

Looking for the Best Google PPC Expert! Must have 10 years experience or more! Must run You Tube Ads as part of a dynamic worlds most amazing puppy store.

I need a professional resume and a cover letter for the technology industry. - Resume: The resume should be tailored specifically for the technology sector, highlighting my skills, experiences, and qualifications in this field. It should be formatted in a professional and eye-catching manner. - Cover Letter: Aside from the resume, I also need a compelling cover letter. The cover letter should be engaging, well-written, and tailored to the technology industry. It should effectively introduce and complement the information in the resume. I am looking for a resume writer who is experienced in the technology industry and has a track record of producing professional resumes and cover letters. It is crucial that the documents are tailored to the technology sector ...

I'm looking for a talented designer who can create a minimalist logo for my brand. The main purpose of this logo is to serve as a clear and memorable brand identifier. It will be used across various media but mainly online and in print. The ideal logo will have the following attributes: - Minimalist Design: Clean, simple, and striking. - Brand Identity: It should reflect the essence of my brand in a memorable way. - Versatility: It should work well across digital platforms and in print media, even on a small scale like business cards. To tackle this project successfully, you should have: - A solid portfolio of minimalist logo designs - Strong understanding of brand identity and representation - Experience in creating logos for online and print use - Excellent communi...

We need to create a page builder Kindly don’t apply if you can’t do it and without reading and checking all details Word file is all the functionality note that there will 4 roles in this Pictures are some sample design pages Need to be done fast

I'm looking for a creative visionary to design 10 abstract yet symbolic faction logos for our role playing game. It’s essential your designs capture the unique feel of each faction while contributing to the overarching aesthetic and unified visual narrative of our game. Key requirements: - Completely new designs: We're specifically seeking designs that are distinct from the existing ones listed on our website. - Abstract and symbolic: The logos should be insightful and subtly allude to the faction's ethos or history. - Consistent, yet diversified visuals: Each logo should be unique, yet form a cohesive set when considered collectively. Preferred Skills and Experience: - Strong artistic vision with a portfolio of abstract logo designs. - Underst...

We are looking for an experienced Django developer to implement an access control system in our existing web application. The access control system will allow the super admin to define access levels and assign them to team members. Each access level will determine which parts of the application a user can access. Key Features: Access Level Management: Implement functionality for the super admin to create, edit, and delete access levels. Each access level should have customizable permissions for different parts of the application. User Management: Allow the super admin to add, remove, and manage team members. When adding a team member, the super admin should be able to assign an access level to them. Permissions Assignment: Implement a mechanism to assign permissions to each acces...

I'm seeking a designer who can a...high resolution for printing purposes. Skill in logo design, branding, and merchandise design is of utmost importance. • Your task will be to take the existing logo and make it in a manner that will hold up when used at larger sizes on various products. • The color scheme of the original logo should be retained or as close to as possible (Dark Blue - Navy & White). • Expert level Photoshop, Illustrator or Corel Draw skills are a must for quality results. • Previous experience in merchandise design would be a great bonus. Only designers experienced in logo replication and capable of delivering high-resolution results need apply. We will need the sample logo as a Vector, PDF and JPEG format with the colours inverted ...

I'm looking for a talented logo designer to create a unique and eye-catching logo for my Saudi Arabia travel agency. Key Requirements: - Colors: Black and grey - Incorporate Elements: Kaabah, plane, arabic brand name - Font Style: Arabic Calligraphy for brand name Ideal Skills and Experience: - Proficient in Arabic Calligraphy - Experience in designing travel or tourism-related logos - Ability to create visually appealing and unique designs - Understanding of Saudi Arabian culture and landmarks.

I'm looking for a talented graphic designer to create a versatile logo for my brand that can be used across digital, print, and fabric mediums. - The logo must be a seamless combination of text and symbol. - It will primarily be used online (websites, social media), in print (business cards, flyers), and on fabric (t-shirts, hats). - The main message I want the logo to convey is a professional, creative and modern feel. Ideal skills and experience: - Previous experience in creating logos for multi-platform use (digital, print, fabric). - Strong design skills that can blend text and symbol effectively. - Understanding of how to convey specific messages through design. - Ability to deliver a versatile logo that is modern, creative and professional.

You need to connect to my anydesk, and fix some minor laravel stuff. If you are a auto bid, write autobid in the text so i can filter u away from my bids.

I need a professional web designer to finalize my website built on Wordpress. This is a sports equipment and merchandise brand e-commerce site. The project will incorporate social media integration, updating the Shopify element, and setting up a “Court Booking/Calendar Management” page labeled as "Coming Soon". Key elements include creating and optimizing the Home page, Shop page, About Us page, and an additional Team page. The design element should be bold and colorful, reflecting the dynamic nature of our sports equipment brand. A keen eye for aesthetic and strong grasp of Shopify/Wix integration is crucial. Ideal Skills: - Expertise in Wordpress and Shopify - Experience creating dynamic, visually appealing sites - Proficient in social media integration ...

As the author of a children's book aimed at the 0-3 year age range, I'm seeking a talented illustrator, or someone with limited experience but a great talent match, to help me bring to life what's been in my head. Starting with around 21 pages but open to input and possibly less. Looking for engaging, warm basic black lines with fill in watercolors; light and airy, and cheerful. Key Requirements: * Playful watercolor artistry, kid-friendly style that appeals to the targeted 0-3 years old child. * Willingness to work with author to interpret what's in my head. Looking for someone to help bring my book dream to life. * Proficiency in creating visually appealing, light, and positive images, maintaining consistency throughout the book's ...