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    ...marketing consultant/manager that can aid the promotion of a mobile app, with the key objective of generating leads and conversions. As a targeted demographic, the app is aimed at engaging couples and single men. Ideal skills and abilities include: - Demonstrated experience in mobile app marketing with a conversion focus. - Proficiency in various forms of marketing stratagems. This extends to SEO, social media advertising, and content marketing. - A solid understanding and targeting of our primary users: couples, married couples, couples with a struggling marriage and single men. Familiarity with these demographics will be a significant advantage. This project will involve strategizing and executing a multi-channel marketing campaign, and applicant must have p...

    $23 / hr (Avg Bid)
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    ...freelancer to vectorize an attached logo, ensuring it meets the following specific requirements: Individual Component Treatment: The logo must be fully vectorized, with each element treated as a separate entity. This is crucial to allow for individual modifications of components without affecting the other parts of the logo. Alignment Correction: The original image of the logo appears slightly misaligned. It is essential that the vectorized version is perfectly aligned, correcting any tilt to achieve a straight and professional appearance. Smooth Finish: The original logo has a crispy texture. We require the vectorized version to have a smooth and clean finish, eliminating any rough or textured appearance. Orientation Adjustment: While the original...

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    I'm looking for an experienced graphic illustrator to create engaging and fun, cartoonish style SVG illustrations. The intended application for these graphics will be as t-shirt art. Ideal Skills and Experience: - Proficiency in creating SVG files - Experience in designing t-shirt graphics - Can ...and fun, cartoonish style SVG illustrations. The intended application for these graphics will be as t-shirt art. Ideal Skills and Experience: - Proficiency in creating SVG files - Experience in designing t-shirt graphics - Can deliver in a cartoonish style Additionally, I'd like the illustrations to follow a black and white color scheme. Please include samples of your previous work similar to this style in your proposal. I look forward to seeing your creativity come to life...

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    Embarking on a fresh home living enterprise journey, I'm in need of a logo and brand identity design that genuinely denotes a stylish and modern theme. The design will be a crucial component in establishing my business's identity and will set the right tone for my targeting demographics. Ideal Candidate: - Substantial expertise in logo and brand identity design - Aptitude in crafting modern and stylish designs - Experience in the home living industry is appreciated but not compulsory - Master of branding for new enterprises - Ability to deliver original and captivating designs that stand out Job Scope: - Create a logo encapsulating the spirit of a modern and stylish home living enterprise - Develop a coherent brand identity resonating with the target audie...

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    Trophy icon Logo Design (Christmas Crew) 29 days left

    I need a logo for a business that installs decorations at christmas. I am looking for a cartoon style elf head wearing an elf hat that sits inside a roundel that contains the words "Christmas" and "Crew". The logo will sit on the back of uniform T-shirts, so the words Christmas and Crew need to be clear. The design needs to be entirely in the christmas colours of green, red and white, although outlines of words, characters and shapes can be black. The uniform shirt colours are either, Hi-Vis yellow or Hi-Vis Orange or Hi-Vis Pink. The design specification for this logo allows for some variety in the elf head and hat but it must only be an elf head and elf hat. I DO NOT want any other christmas paraphernalia like sleighs, reindeer, or snow. ...

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    ...learning about the car rental business Individuals looking to network and connect with others in the industry Design Requirements: The logo should include the name "Drive N Style University" in a bold, professional font. Incorporate elements related to the car rental industry (e.g., cars, keys, road signs) to emphasize the educational aspect. Use colors that convey professionalism, such as shades of purple, black, and white but feel free to add a pop of color for a modern touch. The design should be clean, modern, and easily recognizable. Additional Notes: Avoid using overly complex or intricate designs that may be difficult to reproduce or recognize. The logo should be scalable to work across various platforms and mediums, from digital to print. Inspi...

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    Trophy icon Corporate Identity Kit Enhancement 6 days left

    I am currently seeking a talented and experienced graphic designer to enhance and expand upon my existing logo. Main Tasks: - The first task will involve increasing the font weight of the logo to give it a bolder and more robust appearance. - Subsequently, a comprehensive corporate identity kit will need to be built around this optimized logo. This kit should include the logo design for business cards, letterheads, envelopes, social media icons, website graphic, a LinkedIn banners, and t-shirts. - For the color scheme, a combination of green, black, and white (background) is desired. Ideal Skills: - Proficiency in graphic design tools: Adobe Illustrator and Photoshop. - Experience in creating and optimizing logos. - Solid understanding of brand iden...

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    I’m seeking a talented graphics designer to create a comprehensive set of shop branding guidelines with a primary color scheme of White, Black, and Gray. Key Tasks: - Propose tasteful secondary colors to complement the monochrome scheme. - Ensure the guidelines reflect a consistent and cohesive brand. - Finalize and deliver the project within a month. The ideal freelancer for this project should demonstrate: - Proficiency in graphic design and brand identity. - Strong sense of aesthetics and understanding of color theory. - Proven track record in similar projects. - Ability to deliver work in a timely manner. Your prompt response will be much appreciated. Let's build a captivating brand together!

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    Trophy icon Urgent Sports Jersey Design Needed 6 days left

    I need an experienced designer to create a sports jersey design for me. We have two clubs combining to create a joint team. We would like to honour both clubs with a half/half jersey. Other ideas of half/ half are attached. Club 1: Highfields Eagles - Colours are gold/dark blue/white Club 2: Oakey Bears - Colours are Black/ white/ some sky blue ***See latest attached where it looks like 2 jerseys stitched together** I have attached the current logos for both teams. Any questions please ask. Thanks

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    For this project, I'm looking for an experienced graphic designer to perform a face swap on two photos I have. The key goal is to replace the whole face from one photo onto another one, creating a composite image that looks incredibly realistic, as if it's the original photo. If the whole ...subject to the body. This task requires: - Expert skills in photo editing, especially face swapping techniques - Ability to deliver highly realistic results - Attention to detail to fit the new face perfectly in the new photo. Please place your bid if you have worked on similar projects before and can deliver high quality results. I am looking to have the face hat and hair from the photo with the black gown onto the one with the white top on. If not the hair being in front of the body...

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    Create Logo 6 days left

    I need a Cannabis domain logo. Logo must contain icon and text. It must be unique, not copied. Vector format. Budget $30. 24 hour deadline.

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    I am in need of a logo designer who can craft a vintage-styled logo for Locksmith my business, Barwick Locksmiths and Maintenance Ltd. The aim is to capture the spirit and rich imagery associated with the bygone era. It should predominantly feature black and gold colors. Key aspects of the logo: * Vintage style: I appreciate the aesthetic of old-world designs, so the logo must resonate with it. * Dominant colors: The colors black and gold need to be the focus. * Design element: The logo should incorporate a lock and/or key symbol. Ideal skills and experience: * Proficiency in logo designing, particularly in vintage style. * Excellent sense of color theory. * Capable of incorporating relevant symbols into the logo. * A portf...

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    write me an essay about: Poe's short tale, "The Black Cat," depicts three primary psychological facets of the human mind: irrationality, perversity, and guilt. The narrative exhibits a clear example of reverse psychology as the narrator undergoes a steady transformation from a nice person to a killer. Utilizing the psychoanalytic theories of Freud and Jung, analyze the topic or character of this narrative by incorporating either one or both of their ideas. Substantiate your arguments with relevant quotes from both authors. crediting any quotations you extract from our book, "Theory into Practice" by Dobie, or from the works of Poe. -Introduction (thesis statement where you stated your argument) -Body 1-2 focuses your focus and the application of the theory...

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    I am currently in search of a talented illustrator who can bring the characters of my children's adventure book to life, particularly with a focus on representing black children. Here's a little more about what is expected: - Age Consideration: The age range of characters in the book lies between 7-12 years old. The illustrations must suitably reflect this demographic. - Theme: The book revolves around the theme of Science Fiction/Adventure. Therefore, I need someone who can creatively depict scenes full of excitement, exploration, and wonder. Also someone who can create alien/animal-like characters based on a description. - Artistic Style: That being said, my preference leans towards a Cartoon-style of illustrations rather than something overly realistic or abstract. I&#...

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    ...Our forms could use a refresh. They need a modern and minimalist design touch. Clever use of spaces, easy-to-navigate design, and reader-friendly organization are essential. • Improved Readability: The forms must be clear and easy-to-read. A cleaner typeface and better organization should help us achieve this goal. • Color Scheme: To maintain professionalism and simplicity, let's stick with a black and white color scheme. Ideal candidates will have a keen eye for modern design and experience in minimalist formatting, especially with PDFs. Proficiency in creating clear, readable designs will boost your chances of landing this job. Let's turn these forms from ordinary to exceptional. Apply now!...

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    I need a professional who can carry out a photoshoot of a curly-haired Italian-American Male (around 25) and a black female with natural hair (in her 20s). - Purpose: The images will be utilized for screenplay contests and one-sheet material. If the project sells, please note that they won't be used further. - Poses & Emotions: The photoshoot theme is 'Romantic Comedy,' hence, looking to capture flirty, and fun vibes between the models. - Location: The shoot will be held in a studio with a basic white background. Ideal candidate should have: - Experience with studio photography - Ability to direct models for desired poses and expressions - Understanding of Romantic Comedy aesthetic.

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    I require a qualified professional to conduct a comprehensive black box test on my website. The main aim is to identify potential vulnerabilities, assess the website's functionality, and ensure data security.

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    We're on the lookout for a talented graphic designer to create a unique and captivating logo for our company, JGBE Consulting. As the brief doesn't specify a particular color scheme or style, we're open to and excited for diverse design concepts - don't be afraid to let your creativity shine. we want the logo in black and white something new and not the same as all the others.

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    Hello, I'm looking at a new logo for a new bussiness. Business name will be "Ace Gates" we are a supplier/installer of automated metal & wooden gates. I'm looking for a simple but effective logo, maybe with black/silver colors.

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    Trophy icon Luxury Real Estate Logo Redesign 6 days left

    I'm seeking a talented graphic designer to re-envision the logo for my real estate brokerage. This redesigned logo will feature prominently on our website, business cards, and various print materials, necessitating a design that translates well across multiple mediums. Ideal Skills & Experience: - Graphic design. - Experience with real estate or luxury promotional material is preferred. Logo Requirements: - Color scheme: We're interested in a classy palette of black, white, and gold. - Message: The redesigned logo needs to express professionalism, trustworthiness, and luxury. We are not looking for : - No houses, no keys, no obvious real estate icons - a medium between not too masculine and not too feminine. Company name is Carolina H...

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    ...skilled logo designer to recreate a simple logo for my brand. The logo will be used primarily for brand recognition and our website, so it's crucial that it both represents our identity and works well in a digital environment. The design needs to embody a particular color scheme, black and gold, while keeping a simple yet compelling design. Requirements: - Experience in creating minimalistic and modern logos - Ability to precisely recreate concepts with new elements - Excellent color sense, specifically with black and gold combinations - Solid understanding of logos used for brand recognition and website integration In your application: - Present past work, especially recreated logos or those that feature black and gold. - Briefly desc...

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    I am in need of a freelancer who can proficiently handle my project. This project involves piecing together mixed PDF...proficiently handle my project. This project involves piecing together mixed PDFs (text and image-based) into a coherent, single scalable vector image. Since I have not requested any specific image enhancement features like color correction, sharpening or retouching services, the ideal freelancer for this work should be well-versed in handling mixed format PDFs and vector imaging. Furthermore, the timeline is pretty flexible with no tight deadlines. Your innate understanding of image composition will be a significant advantage throughout this task. Remember, your primary role will be the alignment and assembly of different PDF elements to deliver a high-qual...

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    Objective: understanding Black-Scholes model and its limitations, applications. Itaims to deepen the understanding of the Black-Scholes model, its foundational assumptions, mathematical underpinnings, practical applications, limitations, and the model's impact on financial engineering and the broader field of finance. Please conduct an independent analysis, supported by academic literature, to critically evaluate the model and its relevance in contemporary financial markets. Instructions: 1. Introduction to the Black-Scholes Model (please develop this part it is the most important for me with the conclusion) : o Provide an overview of the Black-Scholes model, emphasizing its historical development and foundational assumptions. o Discuss the economic rati...

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    I'm on the hunt for a talented graphic designer to create an engaging, minimalist logo for my event rental business. KEY REQUIREMENTS: • Primarily incorporate black, reflecting the sophistication of my brand. • As for symbols, no specific icons need to be included - so feel free to let your creativity flow. • A clean, minimalist design approach is preferred, to align with our streamline and hassle-free service promise. IDEAL CANDIDATE: An experienced designer who excels in minimalist design, with a portfolio showcasing their work in a similar style.

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    ...adept in sports logo creation. You will need to create a soccer team logo inspired by the Internazionale design. Key Requirements: - The logo will need to incorporate the colors blue and black. - The design should integrate "23D," which should be styled but readable, and placed distinctively within the logo. - The creation should exude the dynamism and athleticism characteristic of soccer. Ideal Skills: - Proven experience in logo or emblem designing, preferably in sports. - Proficiency in color theory. - Vast understanding of different font styles for the "23D" text. - Familiarity with the Internazionale logo design would be a plus. Show me your portfolio if you think this project fits your abilities. I'm ea...

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    ...adept in sports logo creation. You will need to create a soccer team logo inspired by the Internazionale design. Key Requirements: - The logo will need to incorporate the colors blue and black. - The design should integrate "23D," which should be styled but readable, and placed distinctively within the logo. - The creation should exude the dynamism and athleticism characteristic of soccer. Ideal Skills: - Proven experience in logo or emblem designing, preferably in sports. - Proficiency in color theory. - Vast understanding of different font styles for the "23D" text. - Familiarity with the Internazionale logo design would be a plus. Show me your portfolio if you think this project fits your abilities. I'm ea...

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    Hello, I need an illustrator/ cartoonist to help make illustrations for an ebook. The ebook is a "adult position guide." I will need 25-30 drawings. Company/ Theme: The book will be used as a free download for a product called "Thumper." Thumper is a men and women's libido gummy supplement. The logo for Thumper is a bunny. I would like the illustrations for the ebook to involve people wearing bunny ears. I have added attachments for reference. I will provide the positions I need illustrations for, and examples. I think it would be best to come up with one female and one male character, and then depict the two in the positions. More pictures can be shared as reference

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    ...in minimalist design to create a logo for my business. We deal in skincare devices, aimed at both men and women. I'm inclined towards a simple yet powerful black and white color scheme, which should embody our minimalist ethos. Prospective freelancers must be able to represent our commitment to improving skin quality, texture, and health through a clean, understated logo design. Besides having outstanding creative skills, an understanding of the skincare industry will be advantageous for this project. READ BELOW BEFORE BEGINNING: Our company is called "Niuderm" its meant to sound like "New Derm" This company will largely focus on selling skincare products and particularly devices to support skincare and health. There is a company ...

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    ...has a keen eye for detail and a flair for minimalistic designs. Here's a quick run-down of what I am looking for: - A text-based logo that incorporates a modern, simple design. - The logo should primarily be in black or shades of it. - It should express a minimalistic tone, ensuring it would represent professionalism and be easy on the eyes. - Previous experience designing logos in the technology industry would be a big plus but not mandatory. This project calls for a seasoned freelancer who has an understanding of the current trends in graphic design and, more importantly, can incorporate my project specifications into an aesthetically pleasing and effective logo. The successful candidate should have a portfolio of past work that demonstrates their ex...

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    I'm looking for a skilled designer who can create a fun and creative sticker (approximately no larger than 3" x 3") that incorporates our company logo along with some land and aquatic animals. I am also looking to include the tagline tagline 'Asahi Loves Aquariums & Zoos but instead of the word love spelled out, it would be a heart symbol. Please be as creative or abstract as you would like! Vector artwork in Adobe Illustrator preferred as the deliverable. You must also have an excellent understanding of how to communicate messages effectively using sticker designs. Your goal is to create a powerful visual tool that would resonate with our targeted audience.

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    I need a graphic designer with extensive experience in handling vector .EPS files. Your task will be: - Adjusting the layout of my existing .EPS file. - Changing the colors. I will provide specific colour references. - Making certain areas, that I will exactly specify with a mockup, white. Exceptional attention to detail is a must for this job as well as the ability to follow exact instructions. Prior work with .EPS files would be a considerable advantage. Please provide samples of your previous vector editing work in your bid.

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    I'm starting a new enterprise and need a logo that reflects professionalism and creativity. The logo should predominantly be black (but feel free to alter from this if you feel necessary). The logo is to be an outline that reflects that images provided that captures the essence of my great grandma. Looking for a simple outline from the images attached. OR a creative logo that contains an outline of a hand holding an eye. You can choose which one best matches your skill set. Skills and Experience: • Proven experience in designing logos • An understanding of color theories • Able to demonstrate creativity while maintaining professionalism

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    More details: What is the name of your boutique? Morris Moon Mercantile LLC What is the main focus or theme of your boutique? Coastal, Luxury, Private Label Items, What colors do you envision for your boutique's logo? Grey - Black I have in my mind, two “M”s enclosed in a circle. I want it very clean and elegant. This logo will also go on stickers or will be printed on boxes. Also, this is part of a branding that later will include a restaurant that has two “M”s in the name. At that later time, I would like to use the same look so that it’s clear they are in the same family.

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    ...(railway lines that have been abandoned and buried and built over). The project is Non-Profit and we are self funded. We would be very happy to credit you on the documentary, if yours is the theme that we use as well as pay for the services. You can see a sample of the documentary here: The preview episode was very popular, but our audience was mostly men aged 40 to 80 and many of them said our existing opening credits music was too loud and fast. We had tried to make the music sound like a train on the tracks going fast. We have decided we want a more romanticised song and something that tells a story in 35 seconds, whilst at the same time making it sound like a TV Program title music. For more inspiration you might want to look at our website www

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    ...me strengthen my understanding of several key concepts that form the backbone of my studies. - The key subjects of focus are Statistics and Probability. - Moreover, the distinct concerns within these subjects include the following: - Mean, Median and Mode - Probability Distributions - Hypothesis Testing - Linear Sparse Model - Large Inverse Covariance Matrices - Sparse Vector Auto Regressive Models - Concentration Bounds The ideal candidate should have advanced knowledge in these areas, and preferably experience in tutoring at a postgraduate level. An ability to impart knowledge effectively and deliver valuable input and guidance on academic projects is highly sought after. A strong academic background in mathematics, especially with a focus on s...

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    I'm after a professional to create a minimalist, typography-inspired t-shirt design, that only uses 1-2 colors. The preferred color scheme is black and white to communicate a modern aesthetic. Although I don't have any specific typography or font preferences, I am open to your suggestions and creativity. I'm looking to work with someone who has a keen eye for detail and a sound understanding of modern and minimalist design. Experience in fashion design and typography would be an asset.

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    ...Face Mask: 250ML Glass jar with metal lid. Label height 3.5cm - Width 25cm 2. Raw Hair Mask 350ML Glass jar with metal lid. Label height 5.5cm - Width 25cm ----------------------------------------- 1. Raw Face Mask: Ingredients: Gooseberry (Aamla), Acacia concinna (Shikakai), Waterhyssop (Brahmi), Fenugreek (Methi), Hibiscus Flower, Murraya koenigii (Curry Leaves), Tea Leaves, Elwendia persica (Black Cumin), Lawsonia inermis L (Henna), Onion Peels, Garlic Peels, False Daisy (Bhringraj) Direction of Use: Mix Raw Hair Mask dust with water to create a thick paste to cover your hair & scalp. Apply the paste & wait for 30 minutes before rinsing it off. For best results, use twice a week. Visible differences after 4 weeks. Caution: Keep it dry & away from moisture. Kee...

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    More details: Simple Design without a ton of distracting elements. Clean, Bold, & Masculine. What colors do you envision for the logo? Black, Gold, White, & Gray What symbols or elements would you like to see incorporated into the logo? Butcher tools, Vintage typography What style of typography do you prefer for the logo? Sans-serif, bold and pronounced

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    I'm looking for a talented logo designer who can encapsulate the essence of creativity in a minimalistic style. The logo should: - Resonate with our company's core value — creativity and love of nature. - Be designed in a pastel color scheme (max. 2 colors: pastel brown/orange/green + black), representing us in a soft, calming and subtle manner. - We are a manufacturer of handmade wooden lamps and at the same time a distributor of professional technical lamps with a focus on maximum energy saving and control options. These two focuses are a bit at odds, on the one hand, wood, nature, precise processing, luxury product, handmade. Recyclable material, high-quality components, ... and on the other hand, technologically advanced technical lamps made by pro...

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    Trophy icon "Wings & Wheels" Event Logo Design 6 days left

    ...modern logo for our yearly event, "Sauces & Shows". This year's theme is "Wings & Wheels". The logo should incorporate elements of Chicken Wings representing 'sauces' and Classic Car, Side by Side, & Monster Truck Shows representing 'shows'. The preferred color scheme should include Green, Blue, and Black. Ideal Skills and Experience: - Expertise in modern logo design - Ability to incorporate multiple elements into a cohesive design - Experience in designing event logos is a bonus - Knowledge and practice of color theory and its implications - Proficiency with Adobe Design Software or similar platforms Key deliverables: - A modern, event-themed logo incorporating chicken wings and automotive sh...

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    In search of an innovative designer to create a minimalist black and white logo for my brand. This logo should be a combination of text and symbols that represents my brand's identity succinctly. The perfect candidate for this job will have experience in: - Developing minimalist logos. - Working with black and white designs. - Combining text and symbols in a logo. Something VERY similar to the image attached. I am looking forward to seeing unique, creative concepts that embrace the minimalist aesthetic. Your portfolio demonstrating similar work will be highly appreciated.

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    In this project, I am seeking an experienced graphic designer who can competently vectorize moderate complexity images for the purpose of scaling and resizing. Key tasks: - Vectorize images, characterized by multiple colors and complex shapes. - Deliver in an SVG format. Ideal Skills: - Strong grasp on vector graphics tools - Demonstrable knowledge in handling SVG files - Proficiency in dealing with moderate complexity designs. High-quality output is paramount, since the final vectorized images will be resized for various purposes. Your expertise will contribute significantly to our project's success.

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    More details: What elements of the old logo do you want to retain in the new design? This question was skipped What specific improvements or changes would you like to see in the new logo design? Modernize the design, Make it more legible What colors would you like to see in the new logo design? Black

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    I'm in need of an experienced logo designer who can deliver a minimalist style design for my fashion company. It's essential that you have a strong understanding of the fashion industry and its unique aesthetic requirements. - Preference: The logo needs to be in black and white to highlight the streamlined simplicity of our brand and maintain a sophisticated image. - Ideal Skills: Creative design, Branding, Logo design, Fashion trends understanding. Prior experience in designing for fashion brands is a distinct must. With your creative input and industry knowledge, I'm confident we can create a logo that captures the soul of our brand. Looking forward to seeing your portfolio and discussing possible design directions.

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    I am seeking an experienced photo editor who can work with color correction specifically on turning colored photos into high contrast black and white images. Job responsibilities: - Apply color correction techniques to photos - Convert images to black and white - Apply high contrast level to images Ideal Skills: - Expertise in Photoshop or similar tools - Strong eye for aesthetics and details - Excellent understanding of color correction and contrast levels - Experience with creating high contrast black and white photos

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    I'm seeking a talented designer to create a unique vertical banner for Sigma Chi Fraternity, inspired by Lamborghini themes. Key Features: - The design should incorporate the Lamborghini logo, Lamborghini car(s), and the Greek letters of Sigma Chi fraternity, as well as the UCF Sigma chi fraternity house design, and 3 bikini girls (Blonde, black hair and brown hair) - Size of the banner should be 4 ft x 10 ft. - The color scheme should draw from Sigma Chi Fraternity colors, which are Blue and Old Gold. -Lamborghini logo with ZTA x ΣX, and the bull into a horse -addition of quote, " Ideal Skills & Experience: - Previous experience in banner design - Ability to combine multiple themes in a single design - Knowledge of Sigma Chi Fraternity and Lambor...

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    I need to have 2d fllor pland as per the example of all my pland, there will be 4 of them to do. More details: What format are the actual pictures of the floor plans in? PDF What level of detail do you need in the 2D retraces? Rooms and doorways outlined Should the floorplans be retraced in color or black and white? Basic color

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    Trophy icon Logo design - 28/03/2024 08:15 EDT 6 days left

    Quantum Leap is a tuition company providing science lessons to teenagers. Please you design us a logo that is modern yet simple. Something that is professional yet striking. Please use illustrator or corel draw (vector based) No photoshop

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    ...designer to create professional letterhead for our legal firm, KC & Partners. The letterhead should reflect the professionalism and credibility of our firm. Key Requirements: Design Elements: Incorporate our logo (provided) and any additional design elements that complement our branding. Contact Information: Include the firm's address, phone number, email address, and website (if applicable) in a clear and professional manner. Typography: Use professional fonts for the firm name, address, and contact information. Avoid overly decorative or informal fonts. Color Scheme: Use a black and white color scheme that aligns with our branding and conveys a sense of professionalism. Whitespace: Ensure that there is sufficient whitespace around the content to maintain a...

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