Facebook fan page software jobs

I have a line of food products that has already hit the market. The products are in the food sector, and I'm in need ...Monitor social media analytics and make necessary adjustments to the strategy to improve performance. - Continuously stay updated on social media trends and best practices to ensure my products are marketed effectively. I'm looking for someone with: - Proven experience in social media marketing, particularly in the food sector. - Strong understanding of social media platforms like Instagram, Facebook, and Twitter. - Excellent communication and copywriting skills. - Ability to analyze social media data and use it to inform strategy. - Creative thinking and problem-solving skills. Please provide examples of your past work, particularly within the food ind...

Looking for a vibrant and innovative partner to take our brand's online presence to the next level. Expertise in social media and captivating content creation is key, as we aim to engage and grow our customer base. Here's what I'm envisioning: - Social Media Management * Cultivate our image on Facebook, Instagram, TikTok, and Pinterest * High-frequency, high-quality posts aligned with our brand's voice * Grow our following and increase user engagement across platforms - Content Creation * Develop unique, visually appealing content that resonates with our demographic * Craft engaging stories that reflect brand values and attract ages 21- 45 * Drive traffic and conversions through compelling calls-to-action Ideal Candidate: - Proven track record in s...

In need of an experienced social media marketer particularly knowledgeable in Facebook and Instagram platforms. The campaign's primary goal is to drive substantial traffic to our website. Your role will include creating and posting engaging video content which captures our brand messaging and encourages viewer click-throughs. May able to run the add without banning so that may catter more public, should have good experiance in SMM Key responsibilities include: - Crafting high-quality video content - Utilizing effective SEO practices for greater visibility - Monitoring engagement and developing strategies to increase click-through rates Ideal candidates should have: - Proficiency in video content creation and editing - Strong understanding of SEO practices - Previous expe...

...Layout: Standard dimensions and layout must be defined. Content: Information to be included. Design Elements: Application of logo, typeface, and colors. 5. Email Signature Layout: Standard design and structure. Content: Required details to be included. Design Elements: Usage of logos, fonts, and colors. 6. Social Media Ads Templates: Create templates for major platforms (Facebook, Instagram, TikTok, Google AdWords). Text: Guidelines for typography in ad copy. Logo Placement: Defined rules for logo incorporation. 7. Company Letterhead Specifications: Layout for both header and footer. Design Elements: Consistent use of logo, typeface, and colors. 8. Marketing Materials General Requirements: Guidelines for flyers, posters, digital...

I urgently need a graphic designer who can create captivating visuals for my social media platforms including Facebook, Instagram, and Twitter. The project involves the delivery of various types of graphics such as post images, cover banners, story graphics, and ad graphics. Ideal Skills: - Proficient in graphic design software applications (Photoshop, Illustrator, etc.) - Experience in social media graphics creation - Strong understanding of specific design requirements for each social media platform - Ability to produce captivating and audience-engaging graphics - Ability to deliver under a tight deadline Please include examples of your previous work suitable for each platform in your bid. Also, provide me with an estimated timeline for the completion of the task. Rememb...

I need expert social media manager for my accounts on Facebook and Instagram. My target audience is parents between the age of 30-55 Key Responsibilities: - Creative Content Creation: I need engaging and relevant content that resonates with parents. This includes both visual and text-based content. - Increase in Reach & Followers: I want to see a steady organic growth in my followers and reach through the content. Your strategies should attract more parents to my accounts. The ideal candidate should: - Have a solid understanding of the parent demographic. - Be a creative content creator. - Have experience in growing social media accounts organically. - Proven track record in successful social media management.

I'm seeking a skilled professional to manage a Facebook Ads campaign designed for lead generation in the wedding filmmaking industry. Business - B2B Wedding film editing firm Target audience - Wedding filmmakers Target country - USA, Canada etc.. Key Responsibilities: - Your primary focus will be to generate high-quality leads for my wedding film editing business. - You will be responsible for creating and optimizing ad creatives that are targeted specifically towards individuals in the 20-50 age group. only for wedding filmmakers around the globe. Skills/Experience Required: - Proven experience in successful lead generation campaigns on Facebook, particularly within the Wedding sector. - An in-depth understanding of Facebook Ads Manager and the ability to c...

1. Scope of Work a. Editing Revise the provided manuscript to meet the registration standards and tone suited for platforms like Wikipedia. The start date of the work shall be designated as April 20, 2024 b. Linking Search for and attach relevant English articles if additional links are needed. - Replace Korean links with English ones, except where no relevant articles exist. c. Registration:

I'm looking for a skilled freelancer well-versed in comprehensive social media management, specifically on Facebook and Instagram. Your tasks will include: - Creating compelling content which aligns with my brand's voice - Managing targeted ad campaigns - Analyzing campaign data for optimization - Crafting engaging video content - Boosting relevant ads - Providing weekly written reports - Establishing and tracking KPIs and ROI The main goal of this campaign is to enhance brand awareness and effectively generate leads. The intended target audience is those between the ages of 28 and 55. Ideal candidates should have a wealth of experience in social media content creation, strategic ad campaign management, data analysis, video production, and marketing report writing. P...

I am in urgent need of an expert who can both monetise my personal Facebook page and create a new business page that can also be monetised. The primary objective of this project is to gain enhanced traffic and visibility. As such, freelancers with a profound background in social media marketing, Facebook Ads, and a keen understanding of best practices for monetising Facebook pages will find themselves best suited for the job. To make your application stand out, please include: - Details of your experience, especially in relation to Facebook page monetisation, and business page creation. - Your strategy to drive increased traffic and visibility to both the personal and business page. - Any testimonials or success stories fr...

I'm seeking a social media marketing expert who can help me reach a larger audience and generate leads. The project will largely be focused on Facebook, Instagram, and LinkedIn. Here are some key details about the project: - **Platforms**: The campaign will target Facebook, Instagram, and LinkedIn. I expect the freelancer to have a good understanding of these platforms and the best practices for lead generation on each. - **Goal**: The primary objective of the campaign is to generate leads. I'm looking for someone with a clear understanding of lead generation techniques - someone who can help me capture the interest of potential customers and convert it into actual leads. - **Target Audience**: The target audience is the general public. The ideal candidate shou...

Irandra is an Indonesian e-commerce company. As a startup, we have a small, yet friendly staff with a friendly imprint. We also value employee well-being because our employees are our most valuable assets. If you're someone who enjoys playing games, you shoul...sambil Sayloran, Santai, malas tapi cerdas) Irandra Florist currently holds a job with the following position: • Web coder • Graphic designer Job Description: Web developer • Create websites and mobile applications • Maintain websites and mobile applications • Understanding and capable of utilizing efficient and effective APIs, as well as integrating third-party services such as Google Analytics, Facebook Pixel, Google Tag Manager, Intercom, and Google Optimize. • Conduct A/B testing. Desi...

I'm in need of a skilled social media manager to help me amplify my brand across Facebook, Instagram, and Twitter. The main goal of this project is to significantly increase brand awareness. Key Responsibilities: - Create and curate engaging content for posting on Facebook, Instagram, and Twitter - Design, source, and utilize a variety of visual content types, including images, videos, and stories - Schedule and post content regularly on all three platforms - Monitor and respond to interactions and feedback on the posts - Analyze the performance of the posts and make data-driven decisions for future content Ideal Candidate: - Proven experience in social media management, particularly across Facebook, Instagram, and Twitter - Strong understanding of various type...

I'm in search of a talented digital marketing executive to help elevate my saree and kurti store's online presence. Key Goals: - Increa...- Improve brand awareness among women aged 18-35 and professionals Your responsibilities will include: - Running creative, engaging campaigns to drive traffic to my online store - Using audience segmentation to target women aged 18-35 and professionals - Promoting my business on Instagram and Facebook Ideal Candidate: - Proven track record in digital marketing, particularly for eCommerce - Experience in creating and executing successful social media campaigns - Proficiency in Instagram and Facebook advertising - Understanding of audience segmentation - Prior experience with fashion or retail brands, particularly in the saree...

I'm in search of a skilled and experienced social media manager to kickstart my new brand's online presence. The main platforms I'm targeting are Facebook, Instagram, Twitter, and TikTok. Key Responsibilities: - Develop and implement a comprehensive social media strategy to increase brand awareness, drive website traffic, and generate leads amongst the millennial audience. - Create engaging content, including posts, stories, and videos that will resonate with this demographic. - Monitor and respond to comments and messages in a timely and professional manner. - Utilize analytics tools to track the performance of our social media efforts and make data-driven decisions to optimize our strategy. Ideal Skills and Experience: - Proven track record in building successful ...

...e-commerce site development will be beneficial. 1. Brand Identity: Develop a distinct visual identity that combines elements of robotics and coffee culture. Use a sleek, modern logo featuring a robotic barista holding a steaming cup of coffee. Choose a color palette that balances futuristic vibes with warmth, such as metallics like silver and gold paired with rich espresso browns. 2. Website, Landing Page and Online Presence: Design a user-friendly website that showcases Coffeebotic's offerings, including its robotic barista technology, coffee products, and subscription services. Incorporate high-quality images and videos to highlight the unique experience of interacting with Coffeebotic machines. Utilize SEO strategies to improve online visibility and attract organic traf...

I'm looking for a proficient developer to create a software to be embedded within my existing Laravel website. While I haven't defined an exact functionality, the software's main purpose will be question bank , create mobile app as well

I'm looking for a talented developer or team to craft an omnichannel chat platform designed to streamline communication by integrating it with our existing cloud call center software as a service (SaaS). Our goal is to enhance customer support and engagement by incorporating multiple communication channels into a single, unified interface. **Key Integrations:** - **Messaging Platforms:** WhatsApp, Facebook Messenger, email, and SMS. Additionally, PBX system integration is required to bridge our voice call capabilities with digital communication channels. - **Features:** Essential features we're looking for include: - **File Sharing:** Ability to share documents, images, and videos across all channels. - **Chat History:** Seamless access to previous conver...

Complete landing page in Webflow.

i have a two bootsrap files which has complete html, css, JS code and im implementing on wordpress where its design is colliding with worddpress. need someone who can fix it

Create Gaming Dating Mobile App (Ex.- Hello Yo & Ludo Play Room etc.)

I'm searching for a skilled social media manager who can effectively enhance our brand visibility and generate leads utilizing Facebook and Instagram. Key responsibilities will include targeting audiences ranging from 18 to 44 years old and establishing a solid presence on these platforms. Ideally, you should have: - Expertise in marketing over Facebook and Instagram - Proven experience in increasing brand awareness - A knack for lead generation - Understanding of social media trends within the 18-44 age demographic Focused strategies on these core goals should lead us to great success in our collaborative social media efforts. ** Fast Food, Takeaway & Convenience Store related, Monthly ongoing work, requires ROI

I need a creative and seasoned Graphics Designer who can create visually compelling social media posts focusing on branding assets. This project does not pertain to a specific social platform -- experience in designing content for Facebook, Instagram, and Twitter will be beneficial. The ideal candidate should have: - Expertise in creating high-quality branding assets - Strong visual design skills - Experience in social media content design When applying, please include samples of past work focusing on branding assets in different social media contexts. Impress me with your portfolio, as this will be a major determinant in my decision.

I'm looking for a skilled web developer to create a captivating introduction page for my website. Key tasks include: - Building a functional and visually appealing introduction page with effective UX design. - Integrating text and images on the website. Note that while I'll provide the text, the images will need to be created by the selected freelancer. Your proposal should factor in this requirement. Ideal skills: - HTML, CSS and Javascript for webpage creation. - Adobe Photoshop or similar for creating tailored web images. Experience in creating and formatting introduction websites is strongly desired. Please include samples of your work in your bid.

I am in need of a skilled social media expert /graphics designer / video editor, who can manage our brand's accounts on Facebook, Youtube and Instagram, creating and posting engaging informational content and interactive posts, along with captivating video shorts. The primary goal of our social media presence is to increase followers of our content and drive traffic to our website. - Skills and Experience - Proven experience in social media management. - Skills in creating informational and interactive content - Good ability to graphically design content - Able to edit/create engaging video shorts with captions, leveraging existing long content videos. - Good understanding of branding - Excellent creative, communication, and writing skills This will be an on...

...seasoned developer with experience in Hubspot software development. The project will entail incorporating key features such as contact management, email marketing and lead generation into the Hubspot platform. Key requirements of the project include: - Integration of contact management feature to accurately store information. - Utilize the email marketing feature effectively for targeted campaigns. - Ensure the lead generation feature is robust and functional. In addition, the software should be compatible with key platforms and integrations like Salesforce, WordPress, and Shopify. Ideal candidates should have: - A profound understanding of Hubspot software. - Demonstrable experience in developing similar features. - A knack for integrating software with ...

I'm looking for an experienced professional to manage and post products on approximately 500 Facebook Marketplace accounts. Your primary responsibility will be to post products. Key aspects include: - Demonstratable experience with Facebook Marketplace - Past work in similar roles will set you apart - Able to handle a large volume of accounts simultaneously - Experience posting a wide variety of products Please showcase your past work in your proposal. Only freelancers with proven experience will be considered. This is a hefty task and needs acute attention to detail and the ability to work in a high-pressure environment.

...designer to create a professional and engaging landing page. The primary goal of the page is to drive traffic to another website. There are a few key aspects to this project: - **Multimedia Elements:** The landing page should include a mix of images and interactive elements to make the user experience more dynamic and engaging. The use of images and interactive elements should be well thought out and strategically placed to drive traffic effectively. - **CPA Affiliate Links:** There will need to be embedded CPA affiliate links in the interactive elements of the landing page. This is essential for the page to serve its purpose effectively. - **Color Scheme/Branding:** I have a specific color scheme and branding in mind for the landing page. It...

I'm in need of a software programmer who is proficient in Python, Java, and C++ to develop a small-scale software program primarily aimed at automating a specific task. The task itself is relatively simple, but the automation of it is critical to increase efficiency. Key aspects of the project: - The software program must be designed to automate a specific task. It's crucial that the programmer fully understands the task at hand to ensure a seamless integration of automation. - The scope of the project is small-scale, so the focus is on developing a functional, efficient automation solution. - Proficiency in Python, Java, and C++ is non-negotiable. The software is expected to be developed using these languages. Ideal skills and experience: - Profic...

...Currently, I use Facebook, Instagram, and TikTok as my primary social platforms. I need help with managing these accounts effectively. This includes posting engaging content, responding to comments, growing my follower base, and increasing my reach. - Email Marketing: My main goal for email marketing is to increase sales. The candidate should have a strong understanding of email marketing best practices. This includes crafting engaging email campaigns, segmenting my audience, and analyzing email performance. - Content Creation: This role also involves creating content for my social media and email marketing efforts. The ideal candidate should have experience in creating high-quality, engaging content that resonates with my audience. Ideal Skills: - Social media management acro...

I'm in need of a skilled software engineer to work on a swim software project. This project involves integrating the new swim software with an existing software A. Here are some key aspects of the project: - Registration System: The new swim software should include a comprehensive registration system with the following functionalities: - User Account Creation: Users should be able to easily create a new account on the platform. - Event Sign-up: An easy-to-use system for users to sign up for various events. - Membership Renewal: A feature to facilitate the renewal of membership for users. - Load Times: I need the system to have quick load times for a smooth user experience. - Additional Options: I'm also looking to add some extra featur...

I'm seeking the skills of a self-motivated PHP developer, well-versed both in front-end and back-end development, including intricate database integration services. You need to have a comprehensive command of PHP to take on unpredictable project tasks. Ideal Skills and Experience: - Proficiency in PHP - Front-end and Back-end development capabilities - Experience in database integration - Robust problem-solving skills - Excellent communication As a freelance PHP developer for this project, you should bring a mix of creativity, forward-thinking, and technological prowess. You're free to engage this project with your unique style, stamping your innovation on our vision. Main Project Purpose: The main thrust of this project is centered around developing a web application and int...

I'm looking for a proficient programmer or web developer with experience in creating Chrome extensions for social media platforms. The main requirement is to generate tailored content for Instagram. - You should create a Chrome extension with the following features: - Template-based content generation: It should support text templates and also have the capability to overlay different texts over one video. - Text overlays: This feature is to add text over images or videos. - Mass production/download: This tool should generate content in bulk and allow for mass downloads. The ideal candidate for this project would have a strong command over JavaScript (for Chrome extension development) and experience dealing with various social media APIs. A strong understanding of content creatio...

...skilled individual to help grow my business. Specifically, I want to improve my visibility on social media platforms such as Facebook and Google. When potential customers search for services like fire mitigation, land clearing, driveway/road building, and excavation, I'd like my company to be prominently displayed. Key Requirements: - Implementing marketing strategies on Facebook and Google, and driving traffic to my website - Focusing on generating leads as the primary goal - Leveraging before and after project photos for audience engagement Ideal Skills: - Proven track record in social media marketing, specifically lead generation - Strong understanding of Facebook and Google advertising platforms - Ability to curate and present engaging content, specifica...

As the name suggests, i am looking for somebody who could potentially make me some software that can scan the DVSA government website automatically and be able to find me any test cancellation dates. However, this wouldn't be on the public dvsa website, but for the driving instructor portal (only accessible with a valid government gateway ID [which i will provide]). Further details will be ironed out.

...provide training across Facebook, Instagram and YouTube. Key Requirements: - Content Creation: The ideal candidate should be well-versed in creating engaging, high-quality content that resonates with our target audience on each platform. - Social Media Advertising: Knowledge and experience in developing and implementing successful social media advertising campaigns is a must. - Analytics and Insights: The ability to monitor and analyze the performance of our social media efforts, and use these insights to improve our strategy, is vital. The ultimate goal of this training program is to increase our brand awareness across these three platforms. Ideal Skills and Experience: - Proven track record in social media management and training - Strong understanding of Facebook, ...

I need a 5-page website for my tile company based in Texas. It should be simple and easy-to-use for potential customers. Key Requirements: - Home Page: A welcoming, visually appealing landing page that effectively showcases the business. I have created the welcome page content with A.I. so you would simply need to plug in that content. - Products Page: Not needed for now. - Services Page: This page should include detailed descriptions of the services we offer along with the respective pricing. - Contact Us Page: A standard contact page with a contact form, email address, phone number, and a location map. - Must be familiar with !! The site should be built using WordPress, allowing me to update content myself in the future. ...

We are seeking an experienced software developer to join our team and work on developing a secure and scalable VPN/Internet gateway solution. This project involves building server software capable of authenticating client connections and providing access to the internet. Requirements: Master's degree or PhD in Computer Science, Cybersecurity, or a related field Extensive experience in internet security, privacy, and VPN technologies Strong proficiency in server-side software development Familiarity with OpenWrt and router firmware development (preferred) Passion for internet security and privacy Responsibilities: Develop robust Wireguard exit nodes and VPN server software Ensure seamless integration with existing client software and VPN router fir...

Project Title: Logo Design for Blockchain Gaming Startup – MetaMatch Project Description: We are seeking a talented graphic designer to create a compelling and innovative logo for our startup, MetaMatch. As a pioneering company at the intersection of sports and blockchain technology, MetaMatch aims to revolutionize fan interaction with sports through the integration of NFTs and real-time event engagement. The logo should encapsulate the essence of blending traditional sports with cutting-edge blockchain technology, appealing to both tech-savvy and sports-loving audiences. Specific Requirements: Concept and Design: The logo must convey a sense of innovation and connection, symbolizing the fusion of real-world sports and blockchain technology. It should be modern, easily rec...

I'm looking for a skilled Facebook marketer to help promote my digital products to professionals and businesses. Key Tasks: - **Increasing Brand Awareness**: The primary goal of this campaign is to increase the visibility of my digital products in this particular market segment. I need someone who can effectively communicate the unique value propositions and features of my products to this audience. - **Generating Leads**: In addition to spreading awareness, I want to turn this visibility into tangible leads. The ideal candidate should be able to implement strategies to convert engagement with our brand into potential customers. - **Driving Sales**: Ultimately, the end goal of this campaign is to drive sales for my digital products. Experience in crafting compelling sales c...

I'm looking for a skilled software developer who can create a custom, user-friendly test taking software for my extensive question bank. Key Features: - The software should support multiple choice questions only. - I need the software to have the flexibility to set both strict and flexible time limits for each test. - The results should be displayed in a detailed breakdown by question. Ideal Skills and Experience: - Proficient in software development, specifically in creating educational software. - Experience with creating user-friendly interfaces and interactive features. - Strong understanding of database management to handle a large question bank. - Familiarity with constructing detailed result summaries based on user performance. P...

I am in need of a bilingual static responsive website that will be solely one page in length. The site will be designed in both English and French, and should be optimized for basic SEO. Note : have the content ready. website is based on AI and design should be reflecting the same. Key Requirements: - Programming Languages: HTML, CSS, JavaScript - SEO Optimization: Basic SEO optimization is required, please include the best practices for this in your plan. When applying, please include: - Past Work: I would like to see examples of your previous projects, especially those related to single page websites. I am looking forward to your applications.

I'm in immediate need of a cloud-based stock management software with barcode generation, scanning, stock quantity tracking, and weight measurement functions. The system should enable me to: - Generate and scan barcodes for every product in my stock - Track the quantity of each item I have in stock - Measure the weight of my stock in grams I prefer a cloud-based solution that can be accessed and updated from any internet-connected device. The software should have an easy to use interface and be able to: - Enable manual entry of stock data - Support updating stock information by scanning barcodes - Automatically update stock data from my sales records The software could be developed in Excel, as long as it's accessible online. As a freelancer, you should h...

Theme Home About us location Service Blogs (dynamic) Contact us Redesigning ofy website All content from this website as pages

I am looking for a skilled social media marketer who can help me generate leads through my Facebook, Instagram, Twitter, and YouTube accounts. Key Responsibilities: - Develop and execute a social media marketing strategy that aligns with my goal of lead generation - Create engaging and shareable content tailored for each platform - Monitor, analyze, and report on the performance of the campaigns Ideal Candidate: - Profound experience in social media marketing across multiple platforms, with a focus on lead generation - Proven track record of creating successful YouTube content - Strong understanding of social media analytics and reporting - Excellent written and verbal communication skills - Creative mindset with the ability to think outside the box for content ideas Please appl...

I’m looking for a seasoned social media expert who can enhance the online presence of my e-commerce products. The platforms in focus are Facebook and Instagram, where informative and detailed posts about the products are needed. Ideal Skills: - Expertise in creating engaging social media content, particularly on Facebook and Instagram - Experience in e-commerce product promotion - Ability to present product details in an informative and appealing style. Need consumers to be engaged and intrigued. Your application should demonstrate your previous experience in this area. Show me how you can turn product details into compelling social media posts ready to catch customers' attention.

DO NOT RESPOND TO THIS AD UNLESS YOU CAN FILL THE REQUIREMENTS BELOW. I'm seeking a seasoned social media expert to manage my Facebook and Instagram campaigns. The goal is to drive both increased followership and sales for my product range, which encompasses physical and digital goods. Key Responsibilities: - Create and manage two distinct campaigns: one for follower growth and another for boosting product sales. - Deliver a minimum 5x ROI, substantiated with past client results. - Target the campaigns with precision towards my specific audience. The ideal candidate should have: - Proven track record of managing successful Facebook and Instagram campaigns. - Experience in creating and executing campaigns that target multiple goals. - Ability to provide evidence of de...

We are looking for someone to manage our ads on Facebook, Instagram, and Twitter for the goal of converting sales. We use Adroll for our restargeting that you will need to manage, along with retargeting through social media. We have a product to market, and also three features of our product that we want to specifically market and target with specific ads. We have a list of customers that can be used for like audiences. Finally, we have some events that we want to target with Geo fencing - about two events per month We have creative done for several ad sizes, but no video yet. We have a graphics person on staff to provide additional jpg ads as you request, and are willing to pay for video ads. We also will provide headline and description ideas, but you will also have to use s...

... payment functionality, and additional features as outlined below. Requirements: Platform: The app should be developed for both Android and iOS platforms. Functionality: User registration and login features with secure data collection (Name, email, phone number) for marketing purposes. User consent for data collection and Terms & Use agreement mandatory. Social media login options (Google/Facebook) for simplified registration (optional). Data plan selection and eSIM activation within the app. Integration of payment gateways for transactions. Data Usage Tracking: The app should display users' data consumption and remaining data allowance. Multi-Language Support: The app should be available in English and Arabic, with the ability to adapt to the user's device lang...

I'm looking for a social media expert to help me create and manage business accounts on Facebook, Instagram, and Twitter. The primary goal of this project is to drive traffic to my app/website. Key Responsibilities: - Create business profiles on Facebook, Instagram, and Twitter - Develop and execute a comprehensive social media strategy - Regularly post engaging content to attract followers - Drive traffic to my website through social media marketing efforts Ideal Skills and Experience: - Proficiency in Facebook, Instagram, and Twitter - Proven experience in managing social media accounts for businesses - Strong understanding of social media marketing strategies - Ability to generate website traffic through social media I'm open to creative ideas and strat...