Us-You Quick Landing Page Animation
- Status: Pending
- Prize: $180
- Entries Received: 8
I am an investment advisor and financial planner and would like to have a short animation, almost like a looping gif, as our landing page animated graphic that would immediately express to clients/visitors that "What we do" is research and study the stock market, economic news, earnings, interest rates, inflation, currencies, etc., so our they don't have to, and "What you do" is buy a house, raise kids, travel, send kids to college, retire, spoil grandkids, and basically enjoy financial peace of mind. I don't want a full video for people to click on and watch, just a quick auto-animated gif/video that would be across the top of our website that quickly expresses this concept and grab their attention.
I attached a short video of the idea that I originally liked as a general concept to convey this message, but felt it needs some tweaking, like removing the paragraph in between the words and replacing with icons representing each word instead. There would need to be one animation for "What we do" and one for "What you do", or I was even thinking "This is our job", "This is yours"...there's a lot of ways this can be expressed.
Our firm colors are Black (#2B2A29), White (#E4E1DC) and Gold (#C29A5B). I was also thinking of cleaning the graphic up a bit and removing all background noise and having just the scrolling words and icons (very clean and modern looking), keeping the same criss-cross scrolling (because it looks very stock market ticker-ish) but a darker, black/gold version for what we do and a lighter white/gold version for what they do. These could be two scrolling animations across the top of our site, or ideally, if it could somehow be one animation with 2 sides, left being US and right being THEM, than that might work better, if it wouldn't clash or look too busy, as sometimes I feel like people never get to see the 2nd image that scrolls in, and that would defeat the whole purpose of this animation.
These are just my novice ideas based off a previous design, so feel free to run with it if you feel there's a better way to convey the above message in such a short period of time, as I'm sure there are many. I would like to stay away from real images and stick with some form of animation.
UPDATE: I added another video below and added link to another cleaner, flatter video in Public Clarification Board.