Take our logo from good to great

Status: Closed
Prize: $1000
Entries Received: 2
Winner: chimizy

Winner

Contest Brief

We would like to make a significant improvement to our current logo. This job is for highly skilled art directors and creative people. This is not a technical job. We are looking for an effective communication of our brand equity in a refined, yet simple logo that we will fall in love with.

Our selling proposition is:

" With YouCook, you can enjoy cooking great-tasting, healthy and balanced meals every day.
This is because we do all the time-consuming preparations, so you just have to cook and enjoy it.
-       We choose the recipes from best tasting world-cuisines that are also generously green and nutritionally balanced.
-       We shop for the best quality and responsibly produced ingredients.
-       We prepare all the ingredients so they are ready to cook. We vacuum pack them so they stay as fresh as if you just had prepared them. Vegetables are washed&cut, meats are marinated, beans are soaked, sauces are ready to use, etc.
And because we do all the preparation for you, you can enjoy cooking a great-tasting, healthy and balanced meal in less than 30 minutes.
With YouCook, you can enjoy cooking for you and your loved ones, and serve them great-tasting, healthy and balanced meals everyday. And because you eat more greens, you also contribute to a better world.
YouCook – Because you care!"

Our brand character - or brand equity is:
"YouCook is like the humming bird who tries the put out a forest fire by bringing drops of drops from a near-by lake and pour them over the forest fire. When told that what he was doing was a waste of effort because it would never put out the fire, he replied "I know, but I do my share".
YouCook cares - and does its share - as a regular member of the community (not a president, professor, policeman, fanatic, missionary or a boss).
YouCook lives a balanced life, where pleasure (of cooking and eating) goes hand in hand with responsibility (nutrition, variety, environment). "

Our current logo is attached. We like the following:
- The name YouCook puts the focus on the customer and not the brand.
- The name celebrates the customer as a cook, i.e. the person who gets the credit for the great food (the personal touch)..
- The hand dropping spices into the pot puts further strengthens the above 2 points,
- Combined, the 2 elements sets YouCook apart from convenience products, such as TV dinners and take-away.
- The selling line "Because You Care": If you really care about providing good, varied, healthy and tasty food for you and your family, and about the environment, then home cooking is the right thing to do. People with a modern, busy, lifestyle are not able to live up to his on a daily basis. YouCook makes this possible for them.

What we don't like is simply that the overall look of the logo is not aesthetically pleasing. It seems disjointed, and does not form a self-contained unit. It is not refined. It lacks love! We are open to anything from fine-tuning to fundamental changes.

So the final result should include all the strong elements listed above, but turn it into a piece of art which we fall in love with. It can be in colour, but has to work in black & white. It has to work as a whole, but also without the selling line and even without the name (i.e. just the hand). The logo should be provided in all the file formats needed for web, print, and so on.

Recommended Skills

Winner

Post a Contest Like This

Employer Feedback

“chimizy showed a really great sense for aesthetics. The end result was very harmonious, which was exactly what I was looking for. ”

brianpetersen61, Denmark.

Public Clarification Board

philevangelisti
- 8 years ago
Ok. Just so you know . The best entries are submitted toward the end, because the smart designers don't want to be copied. I have a better entry, but didn't get a chance to submit. Most of these other entries are 20 minute jobs. Spent 4 hours on mine, haha owell. Good Luck!!
- 8 years ago
Contest Holder
- 8 years ago
Yes, the contest is over. I found a logo that I fell in love with. So I went for it. Thank you to everyone who has contributed.
- 8 years ago
philevangelisti
- 8 years ago
Is the contest over? Or is there 18 hours left? The good ones are yet to come...
- 8 years ago
titusdrake
- 8 years ago
Hello! Please check #343, Sir.
- 8 years ago
mrnuneznq8
- 8 years ago
Sir, can you give me some feedback on #326, so that I may hit the drawing board again?
- 8 years ago
1. mrnuneznq8
  - 8 years ago
  This would highly be appreciated!
  - 8 years ago
janhansen84
- 8 years ago
Hej Brian Har lavet et indlæg med et par af min opgraderinger af dit logo
vis du ku kommenter på det jeg hade lavet mvh. Jan

#340
- 8 years ago
mrnuneznq8
- 8 years ago
Good Day Sir, please see entry #326. Thanks!
- 8 years ago
poojagupta786
- 8 years ago
Please check #267
- 8 years ago
priya1412
- 8 years ago
#259 check plz.
- 8 years ago
joeblackis17
- 8 years ago
#guaranteed
- 8 years ago
Eng1
- 8 years ago
#246 please
- 8 years ago
Eng1
- 8 years ago
please check#244 ,#245
- 8 years ago
yousufbakshi
- 8 years ago
#233 and #234 please
- 8 years ago
yousufbakshi
- 8 years ago
Hello please check #227 and feedback on it will be very appreciated. Thank you, Yousuf Bakshi
- 8 years ago
Contest Holder
- 8 years ago
Thank you very much for all the input. Unfortunately, most of it seems to be random variations on fonts and well-known graphic symbols, instead of the aesthetic approach , which the brief requested. The entry with 4 stars is the only one that seems to have worked with aesthetics in mind. But still not a significant improvement on current.
- 8 years ago
1. cherry0
  - 8 years ago
  WE ARE STILL UNABLE TO UNDERSTAND WHAT YOU REALLY WANT? you want the elements of your old logo ? or totally create a new one>?
  - 8 years ago
mamunfaruk
- 8 years ago
#189, #192.
- 8 years ago
adarshdk
- 8 years ago
can i know what you are expecting in your design? cos the rejected entries contain both the modern as well as the classic ones.thank you
- 8 years ago
didin578
- 8 years ago
nifek yaw
- 8 years ago
AlexCapp74
- 8 years ago
Please check out entry #117. Thanks so much.
- 8 years ago
agora906
- 8 years ago
Wait for my entry please
- 8 years ago
Contest Holder
- 8 years ago
Not guaranteed. I don't know if I will get something that is better than what I already have. So I cannot guarantee payment for something that is not an improvement. On the other hand, I must have an improvement sooner or later. So I will continue until I can award the prize.
- 8 years ago
View 2 more messages
1. deztinyawaits
  - 8 years ago
  To the CH, can I ask who made your logo? As I found this https://logopond.com/logos/e6a71aee08112a9e0ea2270c1b306843.png
  - 8 years ago
2. Thejoshua
  - 8 years ago
  THIS IS FAKE BE CAREFUL, THIS IS A "TOO GOOD TO BE TRUTH" CONTEST
  - 8 years ago
mamunfaruk
- 8 years ago
Have a look at #84, #87, #89. Thanks
- 8 years ago
mamunfaruk
- 8 years ago
#84.
- 8 years ago
jerrijon26
- 8 years ago
at least provide some feedback before blindly rejecting the entries
- 8 years ago
llewlyngrant
- 8 years ago
Please check on # 55, #56. #57 and #58 Thank You
- 8 years ago
motiurkhan513
- 8 years ago
check#20......#26.......#29.......#31........thanks !
- 8 years ago
sukoushaljain
- 8 years ago
Please check #18 Thank you.
- 8 years ago
deztinyawaits
- 8 years ago
To the CH, can I ask who made your logo? As I found this https://logopond.com/logos/e6a71aee08112a9e0ea2270c1b306843.png
- 8 years ago
currentdesignz
- 8 years ago
Hello Sir, i am going to submit a few entries for you to choose from :)
- 8 years ago
pkdmvg
- 8 years ago
kindly see the refine design. Thanks
- 8 years ago
ahmedjaved701
- 8 years ago
#guranteed
- 8 years ago
DazzlerFreelance
- 8 years ago
#guranteed
- 8 years ago
cherry0
- 8 years ago
#guaranteed
- 8 years ago
currentdesignz
- 8 years ago
Please make #guaranteed
- 8 years ago