Logo redesign

  • Status: Closed
  • Prize: $204
  • Entries Received: 366
  • Winner: KarenLoup

Contest Brief

Company profile:
Our company is one of Thailand’s fine food importers, sourcing quality products from around the world.
We currently cater to a professional audience that consists mainly of professionals in the food and retail industry. Over the years, we have established ourselves as one of the premier fine food suppliers for hotels, restaurants, catering and the retail industry.
We aim to build a strong brand awareness that resonates with individual consumers, fine food lovers and occasional cooks alike. We want to give consumers access to quality food products and ingredients, many of which have only been available to professional chefs until now.

The logo:
Our existing logo doesn’t reflect the current drive and dynamics of the company anymore. We want to “revitalize” the look and feel of the logo, whilst preserving immediate visual brand recognition.
In other words, the new logo colors and formats will receive a more dynamic look, without being too different from the current one. The new logo needs to resonate with both professional customers and business contacts as well as with individual consumers.
The new logo is the central element of a full rebranding project, in which we want to expand our brand recognition towards individual consumers.

Current status:
We have defined the new brand colors, type fonts and look-and-feel of the new brand identity. The only element missing is consensus over the new logo (word and icon).

Project:
We now seek support through freelancer.com to create the new wordmark logo and an accompanying iconmark.
Attached are the previous logo (1 page), the newly developed brand guidelines (13 pages) and the brand personality association (1 page)

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