Design a Logo for an urban resilience firm: Mrüna
- Status: Closed
- Prize: £340
- Entries Received: 16
- Winner: starblanco
We need someone to design a logo for the name: Mrüna.
Use your creativity and judgement to design one that is sleek, simple, and professional.
Mrüna is a consulting and distribution company specializing in the sale of services and products contributing to urban resilence.
In fact, Mrüna is the Arabic word for resilience, and the company is currently focused on urban resilience in the Middle Eastern market, with an eye to expand globally.
(To better understand urban resilience, make a quick google search of: "urban reslience", or "resilient city planning". I recommend checking the website: 100 Resilient Cities. I have included their definition in the bottom of this description. There is a big element of environmental sustainability, but it's also more than that. Look online, pictures and videos are worth a thousand words.)
Urban Resilience Definition
Urban resilience is the capacity of individuals, communities, institutions, businesses, and systems within a city to survive, adapt, and grow no matter what kinds of chronic stresses and acute shocks they experience.
CHRONIC STRESSES weaken the fabric of a city on a day-to-day or cyclical basis.
Examples include: high unemployment, inefficient public transportation systems, endemic violence, and chronic food and water shortages.
ACUTE SHOCKS are sudden, sharp events that threaten a city.
Examples include: earthquakes, floods, disease outbreaks, and terrorist attacks.
Resilient cities demonstrate seven qualities that allow them to withstand, respond to, and adapt more readily to shocks and stresses.
using past experience to inform future decisions
recognizing alternative ways to use resources
well-conceived, constructed, and managed systems
spare capacity purposively created to accommodate disruption
willingness and ability to adopt alternative strategies in response to changing circumstances
prioritize broad consultation to create a sense of shared ownership in decision making
bring together a range of distinct systems and institutions
“We held a logo contest for our company's new logo, and Marc B. knocked it out of the park with his first entry, out of a total of 2,000 other entries! He was a pleasure to work with, quick to respond, and worked tirelessly to customize the typeface under a tight deadline. And to top it off, he's modest, very friendly, and an excellent communicator. His English is perfect, and his manner professional. We would definitely work with him again. What are you doing still reading this review? Hire him now! ”
nadimhussami, United Kingdom.
Top entries from this contest
salutyte United Kingdom
dashlash2411 Russian Federation