Design a Logo for an urban resilience firm: Mrüna

  • Status: Closed
  • Prize: £340
  • Entries Received: 16
  • Winner: starblanco

Contest Brief

We need someone to design a logo for the name: Mrüna.
Use your creativity and judgement to design one that is sleek, simple, and professional.

COMPANY BACKGROUND
---------------------------------------------
Mrüna is a consulting and distribution company specializing in the sale of services and products contributing to urban resilence.

In fact, Mrüna is the Arabic word for resilience, and the company is currently focused on urban resilience in the Middle Eastern market, with an eye to expand globally.

(To better understand urban resilience, make a quick google search of: "urban reslience", or "resilient city planning". I recommend checking the website: 100 Resilient Cities. I have included their definition in the bottom of this description. There is a big element of environmental sustainability, but it's also more than that. Look online, pictures and videos are worth a thousand words.)

Urban Resilience Definition
-----------------------------------------------

Urban resilience is the capacity of individuals, communities, institutions, businesses, and systems within a city to survive, adapt, and grow no matter what kinds of chronic stresses and acute shocks they experience.

CHRONIC STRESSES weaken the fabric of a city on a day-to-day or cyclical basis.
Examples include: high unemployment, inefficient public transportation systems, endemic violence, and chronic food and water shortages.

ACUTE SHOCKS are sudden, sharp events that threaten a city.
Examples include: earthquakes, floods, disease outbreaks, and terrorist attacks.

Resilient cities demonstrate seven qualities that allow them to withstand, respond to, and adapt more readily to shocks and stresses.

Reflective
using past experience to inform future decisions

Resourceful
recognizing alternative ways to use resources

Robust
well-conceived, constructed, and managed systems

Redundant
spare capacity purposively created to accommodate disruption

Flexible
willingness and ability to adopt alternative strategies in response to changing circumstances

Inclusive
prioritize broad consultation to create a sense of shared ownership in decision making

Integrated
bring together a range of distinct systems and institutions

Recommended Skills

Employer Feedback

“We held a logo contest for our company's new logo, and Marc B. knocked it out of the park with his first entry, out of a total of 2,000 other entries! He was a pleasure to work with, quick to respond, and worked tirelessly to customize the typeface under a tight deadline. And to top it off, he's modest, very friendly, and an excellent communicator. His English is perfect, and his manner professional. We would definitely work with him again. What are you doing still reading this review? Hire him now! ”

Profile image nadimhussami, United Kingdom.

Top entries from this contest

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Public Clarification Board

  • nadimhussami
    Contest Holder
    • 10 months ago

    Hah, Dimitrije, I like your analysis. We chose it because it fit the notion of Urban Resiliency best, without restricting itself to themes of buildings and towers. It's an abstract and broad subject, so it was a very difficult choice to make. Thank you again for all your effort and input!

    • 10 months ago
    1. Deceneu10
      Deceneu10
      • 10 months ago

      Heh, giving 5 star rating to a logo that uses free clip art ?(https://www.freepik.com/free-vector/skyscrapers-with-illuminated-windows_789155.htm). The saying "in the land of the blind the one-eyed man is king" is so true in the context:) Your influenced opinion about a visual found on the internet about urban resilience means nothing to a real designer. Originality and quality are such used therms nowadays that they ended up being cliches, the truth is, most of them can't handle that. What I've provided in this "contest" was miles away from everything else, but it was a proven waste of time...Good luck with your project;)

      • 10 months ago
    2. nadimhussami
      Contest Holder
      • 10 months ago

      @Deceneu, thanks for the tip! We were actually worried about free clip art, but we're not really sure how to check for it. I guess Google image search would be the best bet? Your design came up as a very close second place (the star ratings kept changing, so not an accurate indicator of what we liked best). Your design was gorgeous, and to our novice eyes, looked the most original. Again, it was a very difficult choice, and a shame that we couldn't pick more than one.

      • 10 months ago
  • Pootnik
    Pootnik
    • 10 months ago

    Interesting logo.. Hmm especially like solomark, internet is full with so many "dot network-based" logos made in smart way or not. This one is like judgment day, network grid collapsed after nuclear war :))

    • 10 months ago
  • erailed
    erailed
    • 10 months ago

    we will be waiting for the surprise!

    • 10 months ago
  • Mithuncreation
    Mithuncreation
    • 10 months ago

    CH, Feedback Please https://ibb.co/nGMbDb

    • 10 months ago
  • biswajitgiri
    biswajitgiri
    • 10 months ago

    #extended

    • 10 months ago
  • nadimhussami
    Contest Holder
    • 10 months ago

    Thank you everyone for all your amazing submissions. We will now go through the process of narrowing down our top choices, getting feedback, and choosing the final winner. We hope to have an answer very soon.

    • 10 months ago
    1. faisalaszhari87
      faisalaszhari87
      • 10 months ago

      #extended

      • 10 months ago
    2. elinelecoutour
      elinelecoutour
      • 10 months ago

      Don't know why i didn't get a chance to have some feedback for my work and been rejected directly.. anyway, congrats for the winner. And sir, i was working in entirely new design but after realized that we can't submit anymore. If you are interested to check it out, will appreciate it. This one is may highly attract your attention.

      • 10 months ago
  • POBDesign
    POBDesign
    • 10 months ago

    Can't wait to see the winning logo!

    • 10 months ago
  • axdesign24
    axdesign24
    • 10 months ago

    #extended

    • 10 months ago
  • vectorator
    vectorator
    • 10 months ago

    please #extended

    • 10 months ago
  • emon3970
    emon3970
    • 10 months ago

    #extended

    • 10 months ago
  • rajkumar98712
    rajkumar98712
    • 10 months ago

    #extended

    • 10 months ago
  • famit13
    famit13
    • 10 months ago

    Hello , please check #2115 #2118

    • 10 months ago
  • Elsharkawy211
    Elsharkawy211
    • 10 months ago

    please check #2054 :)

    • 10 months ago
  • Elsharkawy211
    Elsharkawy211
    • 10 months ago

    Please carefully check Entry #2076

    • 10 months ago
  • elinelecoutour
    elinelecoutour
    • 10 months ago

    Hello sirs, thank you to check the new design on entry #2074.

    • 10 months ago
  • restu29
    restu29
    • 10 months ago

    please review entry #2051. Thanks

    • 10 months ago
  • tazulv2027
    tazulv2027
    • 10 months ago

    Please check #2049

    • 10 months ago
  • Elsharkawy211
    Elsharkawy211
    • 10 months ago

    Please carefully My entry #2035 and please read the description

    • 10 months ago
  • mrneelson
    mrneelson
    • 10 months ago

    Hi please check #2006 thank you

    • 10 months ago
  • Cbox9
    Cbox9
    • 10 months ago

    #2019

    • 10 months ago
  • Cbox9
    Cbox9
    • 10 months ago

    #1957 #1962 #2005 #2008

    • 10 months ago
  • manhaj
    manhaj
    • 10 months ago

    please check #1910

    • 10 months ago
  • nadimhussami
    Contest Holder
    • 10 months ago

    Hello all, thank you for all your efforts so far. To help you with your designs, here is a final summary of our thoughts. Good luck!

    Our clientele:
    - Governments
    - Non-Government Organizations (NGOs)
    - Real Estate Development Companies
    - Medium-sized businesses

    We prefer:
    - Sleek, professional text suitable in a corporate and consulting environment.
    - Minimal color.
    - Small, abstract images; minimal interference with the text.

    The following motifs seem attractive to us:
    - Networks
    - Interlacing patterns
    - Line and dot designs
    - SUBTLE skylines

    We do NOT like:
    - Logos emphasizing the letter M
    - Cliched images like leaves, arrows, large buildings, houses, etc.
    - Large buildings, it makes us look like a construction company or property
    developer.
    - Difficult to read text.
    - Loud colors, flashy designs.

    • 10 months ago
    1. Blacktask
      Blacktask
      • 10 months ago

      Thanks a lot #extended

      • 10 months ago
    2. santanahar05
      santanahar05
      • 10 months ago

      thank you sir,look.#1920 #1921

      • 10 months ago
  • POBDesign
    POBDesign
    • 10 months ago

    Please check Entry #1981

    • 10 months ago
  • LeanaDesign
    LeanaDesign
    • 10 months ago

    Dear, kindly check out #1940 Thank you...

    • 10 months ago
  • erailed
    erailed
    • 10 months ago

    #extended

    • 10 months ago
  • zwarriorx69
    zwarriorx69
    • 10 months ago

    Avoid variations of this style
    https://www.freelancer.com/contest/Design-a-Logo-for-an-App-Marketing-Agency-1193006.html
    https://www.freelancer.com/contest/Logo-Design-High-res-and-multiple-formats-1184455.html

    • 10 months ago
    1. zwarriorx69
      zwarriorx69
      • 10 months ago

      Just FYI ... beware !! cos u might get something similar to these as well or variations of the same, happens almost everytime ... http://www.gtgraphics.org/genericlogos.html
      http://www.gtdesigns.it/overusedlogos/

      • 10 months ago
  • normanadams
    normanadams
    • 10 months ago

    #1939 addresses the explosion of problems confronting the urban landscape today.

    • 10 months ago
  • elinelecoutour
    elinelecoutour
    • 10 months ago

    Hello sir, I hope that Im not late for this contest. Here is my design idea to suit your requirements. Everything is explained in the presentation. Please take a look at it! Hope we can discuss the details so i can explain more my idea! thank you for your time. Entry#1935

    • 10 months ago
  • IMNDesign
    IMNDesign
    • 10 months ago

    #1914 sir :)

    • 10 months ago
  • graficcs
    graficcs
    • 10 months ago

    -----#1911, thanks

    • 10 months ago
  • manhaj
    manhaj
    • 10 months ago

    Please check Entry #1910

    • 10 months ago
  • sk03150329
    sk03150329
    • 10 months ago

    Please #1899 #1903

    • 10 months ago
  • IMNDesign
    IMNDesign
    • 10 months ago

    Try looking at the entre #1902 sir :)

    • 10 months ago
  • irfannosh
    irfannosh
    • 10 months ago

    #extended

    • 10 months ago
  • daudhusainsami
    daudhusainsami
    • 10 months ago

    #1880 THANKS.

    • 10 months ago
  • Ellist
    Ellist
    • 10 months ago

    Please check entry #1875

    • 10 months ago
  • samirthomas81
    samirthomas81
    • 10 months ago

    Please check 1871

    • 10 months ago
  • daudhusainsami
    daudhusainsami
    • 10 months ago

    CHECK #1828 THANK U.

    • 10 months ago
  • argan13
    argan13
    • 10 months ago

    Please check #1864 #1865 #1866 #1867 Thank you.

    • 10 months ago
  • mer987
    mer987
    • 10 months ago

    #1794

    • 10 months ago
  • daudhusainsami
    daudhusainsami
    • 10 months ago

    CHECK #1828 #1829 THANK U.

    • 10 months ago
  • Cbox9
    Cbox9
    • 10 months ago

    #1851

    • 10 months ago

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