Create Packaging Design

  • Status: Closed
  • Prize: $170
  • Entries Received: 50
  • Winner: irenevik

Contest Brief

We need to design packaging for a premium steak and meat range. The design that is required will be going on the back of the attached example photo. The product is premium Australian beef with blockchain verification to prove it is genuine and is tailored for the chinese market.

Traditionally 'Premium Food' Packaging is prominently black and our old packaging was black and gold. Our company and branding has changed slightly so we want our new packaging design to still be premium but not 'Traditional' premium, our company and brand is very modern, young and utilises a lot of technology (blockchain verification, Augmented Reality on packaging etc) so we are not 'Traditional' in our marketing and branding although our product is still very premium and high end.

We want it to use the clean and modern cardboard looking design (some exmples in attachment) which is still premium but slightly more modern.

It will need to leave a blank area for a sticker to be stuck on (an example of sticker attached)

The attached word document shows what we require on it in terms of words and photos etc... these can be taken from the old packaging .AI file located on this link https://www.dropbox.com/s/t59edui1swg6l36/final2_version_1%20%E2%80%93%20without%20extra%20restaurant%20logos%20%282%29.ai?dl=0

Size 29.5cm x 18.5cm
Sticker size (area to leave blank) 9cm x 9cm

Overall it still needs to look premium/expensive, clean and modern but moving away from the 'Traditional' black premium look.

The document I have attached named 'Inclusions' is not to be used as a layout or design guide, it is purely to let you know what needs to be included in some way...

Recommended Skills

Employer Feedback

“Extremely creative and fast worker, always provides great input and insight with branding and design! Will hire again!!”

Profile image latitude28, Australia.

Public Clarification Board

  • latitude28
    Contest Holder
    • 5 years ago

    We are trying to steer away from traditional dark black and gold theme.... We want it to be a bit brighter and cleaner... cardboard examples attached in brief.

    • 5 years ago
    1. adalbertoperez
      adalbertoperez
      • 5 years ago

      I'm working on it!

      • 5 years ago
  • debduttanundy
    debduttanundy
    • 5 years ago

    Already working in that way. Will submit shortly.

    • 5 years ago
  • latitude28
    Contest Holder
    • 5 years ago

    ***PLEASE READ*** - as per the brief 'We want it to use the clean and modern cardboard looking design (some exmples in attachment) which is still premium but slightly more modern.'

    • 5 years ago
  • angelmelendez01
    angelmelendez01
    • 5 years ago

    Hello, please check the update in my post #30

    • 5 years ago
  • adalbertoperez
    adalbertoperez
    • 5 years ago

    can you give FEEDBACK PLEASE?

    • 5 years ago
  • debduttanundy
    debduttanundy
    • 5 years ago

    Understood, working..... will submit new concepts. Regards

    • 5 years ago
  • debduttanundy
    debduttanundy
    • 5 years ago

    You have updated the Brief with Packaging Examples. Thanks. But one query - you said "The design that is required will be going on the back of the attached example photo." Is it Back Card like Blister Pack or Total Box with all sizes. I started as card (29.5 x 18.5). Please confirm ......

    • 5 years ago
    1. latitude28
      Contest Holder
      • 5 years ago

      Just a piece of card

      • 5 years ago
    2. latitude28
      Contest Holder
      • 5 years ago

      so Vaccum seal pack on front with steak then plain card on back where we need design...

      • 5 years ago
  • adalbertoperez
    adalbertoperez
    • 5 years ago

    Feedback #5 please

    • 5 years ago
  • latitude28
    Contest Holder
    • 5 years ago

    https://i.pinimg.com/originals/b0/ce/63/b0ce631266fca13d5f8455beabd53749.jpg example packaging using Cardboard, black and gold

    • 5 years ago
  • latitude28
    Contest Holder
    • 5 years ago

    open to all design ideas including changes to colour of logo if needed to fit in with new designs

    • 5 years ago
  • latitude28
    Contest Holder
    • 5 years ago

    #upgraded to #sealed

    • 5 years ago
  • latitude28
    Contest Holder
    • 5 years ago

    Contest brief updated

    • 5 years ago
  • latitude28
    Contest Holder
    • 5 years ago

    Please submit before deadline so we can give feedback before selecting winner

    • 5 years ago
    1. adalbertoperez
      adalbertoperez
      • 5 years ago

      Feedback #5 please

      • 5 years ago
  • adalbertoperez
    adalbertoperez
    • 5 years ago

    #sealed check #5 please

    • 5 years ago
  • latitude28
    Contest Holder
    • 5 years ago

    Looking for premium looking design and will be plenty of ongoing freelancer work for other product packaging for the winner

    • 5 years ago
  • latitude28
    Contest Holder
    • 5 years ago

    #upgraded and #extended

    • 5 years ago
  • zayedalhridoy
    zayedalhridoy
    • 5 years ago

    Hello sir,

    If you need any revision in my design #9 you can discuss with me .I uploaded Higher resolation photo with mockup but if is there is any problem with viewing it please let me know.

    • 5 years ago
  • zayedalhridoy
    zayedalhridoy
    • 5 years ago

    Please visit this link (http://bit.ly/2Nfz8NR) for sample. If you like one of them please feel free to knock me. I will do one for you.

    • 5 years ago
  • latitude28
    Contest Holder
    • 5 years ago

    PLease not it doesn't not have to be the same as the previous packaging example... we are open to all ideas. Thanks

    • 5 years ago
  • lukar
    lukar
    • 5 years ago

    #increaseprize

    • 5 years ago
    1. latitude28
      Contest Holder
      • 5 years ago

      increased!

      • 5 years ago
  • latitude28
    Contest Holder
    • 5 years ago

    #increased

    • 5 years ago
  • latitude28
    Contest Holder
    • 5 years ago

    Please feel free to ask any questions...

    • 5 years ago
  • twinklekaur
    twinklekaur
    • 5 years ago

    Hello sir i would like to discuss more about your requirement about this project .....these are my sample for you to show that i am eligible for your project

    • 5 years ago
    1. latitude28
      Contest Holder
      • 5 years ago

      Look forward to seeing something that looks like our guidelines

      • 5 years ago

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