Create Corporate identity for a Japanese company - Print and Packaging Designs

  • Status: Closed
  • Prize: €300
  • Entries Received: 14
  • Winner: paranajwani

Contest Brief

Our company produces flour from rice, cultivated exclusively from Kyoto, to make fine Japanese traditional cakes.

We have 2 kinds of customers:
- B2B, which represents 80%: they are mainly fine traditional pastries
- B2C: they are persons who buy from Amazon for their own use

As the final product is really high quality, we would like to change our identity to match better with it.
We would like to be identify by our customers as "high class" as the products they create with our flour.

This is our actual website done long time ago: [login to view URL]
After this contest it will be redesigned thanks to your work.

We look for great designers who can challenge us and who can also understand our culture.

What we expect:
- a new class identity
- new colors palette
- a new logo (or our redesigned)
- a new identity for invoices...administrative papers
- a new identify for our sack of flour ([login to view URL])

Our input:
- it is a family business, built 3 generations ago
- the logo and the traditional font were designed by the grand-father (the ones on the big sacks)
- our product is pure and white


------------------------------ Updates ------------------- 12/08/2015
We add some elements we use now:
- a business card with our AS logo (the AS should disappear with this contest: we don't like it anymore)
- the old red Asahi logo, designed by our grand-father and well-known by our B2B customers, and also the AsahiSeifun writing in Japanese traditional characters (we like these traditional style)
- the leaflet we also need to redesign, more "high class", more "Japanese fine product"

As we have the AS logo on website and documents, and the red Sun on the sack, we want to have only one strong brand for B2B first, and then B2C: "reassure" our old B2B customers and "seduce" our new B2C customers


------------------------------ Updates ------------------- 17/08/2015
We thought we could help designers showing stuff we like or we believe it is near to our brand.
Please have a look to these websites:

- Japanese products we feel close
sake - [login to view URL]
old houses - [login to view URL]
cakes box - [login to view URL]
kimono - [login to view URL]

- our flour is white pure like
a Japanese wedding dress - [login to view URL]
the snow of the Mont Fuji - [login to view URL]

- our flour is used to make these cakes
[login to view URL]
[login to view URL]
[login to view URL]
[login to view URL]
[login to view URL]

- websites we feel close
[login to view URL]
[login to view URL]


------------------------------ Updates ------------------- 24/08/2015
To manage our feedback easily, we ask you to push your proposal with at least 2 images:
- just the logo on white background
- the logo on situation based on the attached image (see the brief of the contest: [login to view URL])

If you want to present the website, we think that a black background could be a good way to make contrast with the pure white of the product.


------------------------------ Updates ------------------- 03/09/2015
The name of our company is Asahi Seifun
ASAHI = sunrise
SEIFUN = a miller
Our profession is to transform rice in flour.

The writing in Kanji is: 朝日製粉所
you can find Japanese fonts here: [login to view URL]

The logo should be able to support both writings, but not necessary on the same image.
(it is possible to have one picture with European writing and another with Japanese writing)

PLEASE: no more rice plant or rice

Recommended Skills

Employer Feedback

“Really creative proposals since the beginning and always motivated to improve. The project is still in progress but we are sure we will be 100% satisfied.”

Profile image needizTeam, France.

Public Clarification Board

  • needizTeam
    Contest Holder
    • 4 years ago

    Hello everyone,
    That's it; we chose!
    Thanks a lot to all the participants for the great job done.

    • 4 years ago
    1. needizTeam
      Contest Holder
      • 4 years ago

      the winner is paranajwani with a variant of #53

      • 4 years ago
    2. paranajwani
      paranajwani
      • 4 years ago

      Thank you sir! Truly appreciate it!

      • 4 years ago
  • needizTeam
    Contest Holder
    • 4 years ago

    Hello everyone,
    Sorry for being long to reply
    We had a lot of really nice proposals, which was longer for us to select the short list.
    Finally we selected 6 different logos with the goal to reduce to 2 or 3 as soon as possible.
    It is difficult to choose and we are really happy with that :-)
    Thanks a lot for the work done.

    • 4 years ago
    1. paranajwani
      paranajwani
      • 4 years ago

      Hi Sir, eagerly waiting for your decision...

      • 4 years ago
    2. zunairali96
      zunairali96
      • 4 years ago

      me too .... :D

      • 4 years ago
  • needizTeam
    Contest Holder
    • 4 years ago

    Hello, thanks for last proposals
    We will give the last feedback tomorrow.
    Thanks for your understanding

    • 4 years ago
    1. vadimcarazan
      vadimcarazan
      • 4 years ago

      please check #93 #94

      • 4 years ago
  • vadimcarazan
    vadimcarazan
    • 4 years ago

    check #94 #93

    • 4 years ago
  • adeeldesigner
    adeeldesigner
    • 4 years ago

    please check #95

    • 4 years ago
  • vodatuudor
    vodatuudor
    • 4 years ago

    Thanks for the invite!

    • 4 years ago
    1. needizTeam
      Contest Holder
      • 4 years ago

      Hello, we could not find your proposals.
      Is there a bug on this website?

      • 4 years ago
    2. maniadv
      maniadv
      • 4 years ago

      Hi . I can do it and i will do it must

      • 4 years ago
  • aliraza033
    aliraza033
    • 4 years ago

    dont close the Contest. im Working on it sir.

    • 4 years ago
    1. needizTeam
      Contest Holder
      • 4 years ago

      Hello, we extended the contest but we could not find your proposals.
      Is there a bug on this website?

      • 4 years ago
    2. paranajwani
      paranajwani
      • 4 years ago

      hahahaha...

      • 4 years ago
  • adeeldesigner
    adeeldesigner
    • 4 years ago

    please check #95

    • 4 years ago
  • vadimcarazan
    vadimcarazan
    • 4 years ago

    please check #93 #94

    • 4 years ago
  • Shahzaid725
    Shahzaid725
    • 4 years ago

    Company name please??

    • 4 years ago
    1. needizTeam
      Contest Holder
      • 4 years ago

      ASAHI = sunrise
      SEIFUN = a miller
      Our profession is to transform rice in flour.

      • 4 years ago
    2. needizTeam
      Contest Holder
      • 4 years ago

      Hello, we could not find your proposals.
      Is there a bug on this website?

      • 4 years ago
  • FlexKreative
    FlexKreative
    • 4 years ago

    #extend please

    • 4 years ago
    1. needizTeam
      Contest Holder
      • 4 years ago

      Hello, we extended but we could not find your proposals.
      Is there a bug on this website?

      • 4 years ago
  • slcreation
    slcreation
    • 4 years ago

    #please extend#

    • 4 years ago
    1. needizTeam
      Contest Holder
      • 4 years ago

      Hello, we extended but we could not find your proposals.
      Is there a bug on this website?

      • 4 years ago
  • needizTeam
    Contest Holder
    • 4 years ago

    Just a short message to explain what we did:
    - we agreed on 5 proposals
    - we "rejected" all the other logos
    - now we will give feedback to each proposals
    Thanks a lot to all the designers for their work

    • 4 years ago
    1. vadimcarazan
      vadimcarazan
      • 4 years ago

      I'm work on it! Please wait my work!

      • 4 years ago
    2. needizTeam
      Contest Holder
      • 4 years ago

      All new proposals will be considered, of course.

      There is still 4 days to decide, and we have decided yet.

      We have just decided to be more strict now, more to help us to be focused on what we really want. It is also a big work we have internally to adjust our strategy and our image :-)

      • 4 years ago
  • cvijayanand2009
    cvijayanand2009
    • 4 years ago

    Please check #66 and #68

    • 4 years ago
  • needizTeam
    Contest Holder
    • 4 years ago

    Hello everyone, sorry for not giving feedback the last days.
    We plan a meeting today to do that.
    So if you have variants or new proposals, thanks to push them as soon as possible.
    See you soon

    • 4 years ago
  • fisekovic
    fisekovic
    • 4 years ago

    Please check #92 , thanks :)

    • 4 years ago
  • dilpora
    dilpora
    • 4 years ago

    Please, check #69. Thanks.

    • 4 years ago
  • cvijayanand2009
    cvijayanand2009
    • 4 years ago

    please check #68

    • 4 years ago
  • cvijayanand2009
    cvijayanand2009
    • 4 years ago

    please check #66

    • 4 years ago
  • needizTeam
    Contest Holder
    • 4 years ago

    Precision: when we spoke about the Paramount logo, it was more like an image

    We have no link with mountains.
    It is more to express that white mountains are "a bit like" white flour cone/heap
    http://fscomps.fotosearch.com/compc/FSD/FSD539/x13138631.jpg

    In Japan, usually, drawing a white mountain means Mount Fuji, which is near Tokyo, far from where we are in Kyoto: so please, no white mountain

    • 4 years ago
  • dilpora
    dilpora
    • 4 years ago

    Please, check #62. Thanks.

    • 4 years ago
  • vadimcarazan
    vadimcarazan
    • 4 years ago

    #61 Please check

    • 4 years ago
  • vadimcarazan
    vadimcarazan
    • 4 years ago

    #59 #60

    • 4 years ago
  • needizTeam
    Contest Holder
    • 4 years ago

    To help you with the Japanese characters, we have selected 3 fonts which are ok for us
    (of course you can propose others if you think it suits better with your proposal)

    expression of "simple"
    http://www.freejapanesefont.com/kanjyuku-gothic-download/

    expression of "classical"
    http://www.freejapanesefont.com/tetsubin-gothic-download/

    expression of "festive"
    http://www.freejapanesefont.com/idfont-kaiun-download/

    • 4 years ago
  • needizTeam
    Contest Holder
    • 4 years ago

    Hello, thanks for the work done
    Some clarification for new designers:

    The name of our company is Asahi Seifun
    ASAHI = sunrise
    SEIFUN = a miller
    Our profession is to transform rice in flour.
    The writing in Kanji is: 朝日製粉所

    (you can find Japanese fonts here: http://www.freejapanesefont.com/tag/kanji/
    notice they are different than Chinese ones; so if you have a doubt, use one of the website above)

    The logo should be able to support both writings, but not necessary on the same image.
    (it is possible to have one picture with European writing and another with Japanese writing)

    PLEASE: no more rice plant or rice

    And do not hesitate to read carefully the brief: they are websites to have ideas about we look for.
    Thanks in advance

    • 4 years ago
  • cvijayanand2009
    cvijayanand2009
    • 4 years ago

    please check #55

    • 4 years ago
  • paranajwani
    paranajwani
    • 4 years ago

    Please check and review entry #53 Thank you!

    • 4 years ago
  • dilpora
    dilpora
    • 4 years ago

    Please, check #52. Thanks.

    • 4 years ago
  • needizTeam
    Contest Holder
    • 4 years ago

    Hello everyone, sorry for being asbent these past days: we were in business trip. We will take time soon to give feedback to each proposal. Another point: as several designers asked, we have extended the contest to give the opportunity to each to give the best of her/his work. Thanks in advance for the great proposals we will receive.

    • 4 years ago
  • fisekovic
    fisekovic
    • 4 years ago

    Please check #48 #46

    • 4 years ago
  • paranajwani
    paranajwani
    • 4 years ago

    Please check and review entry #45 Thank you!

    • 4 years ago
  • leandrodiaz5
    leandrodiaz5
    • 4 years ago

    Please, look at #36

    • 4 years ago
  • dilpora
    dilpora
    • 4 years ago

    Please, check #43. Thanks.

    • 4 years ago
  • needizTeam
    Contest Holder
    • 4 years ago

    Hello, thanks again for the new proposals.
    We plan a new meeting tomorrow to debrief and to provide you clearer feedback.

    As we received several logos with rice, we would like to ask if you could propose us some different directions.
    Maybe working on the flour instead of the rice.
    We found that the logo of Paramount Channel could be an interesting base: https://fr.wikipedia.org/wiki/Fichier:Paramount_Channel.svg
    snow >> flour
    stars >> sunrays

    Do not hesitate to break codes and to be "aspirational"
    Good luck

    • 4 years ago
  • FlexKreative
    FlexKreative
    • 4 years ago

    Hello, is your Logo contains AS Asahi Seifun , or may be some Japanese words too, if yes can you please paste the same words as text here, Thanks

    • 4 years ago

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