Create a logo for Upspring

Contest Brief

Brief for Upspring logo

Background on business and target customer
My new company, Upspring Consulting, or “Upspring”, has been created to serve SMB and mid-sized companies in the technology industry including:
• IT Services and Outsourcing
• IT Managed Services
• SaaS
• Product Engineering

Target companies are in the $5M to $100M revenue range and located throughout the US. The leadership of these companies generally includes technical people. They possess great technical skills but lack and understanding of how marketing can help the business. These organizations, especially non-SaaS companies, are generally not very advanced in digital marketing and typically engage in “random acts of marketing” without a clear and complete vision.

Many of these companies have grown through their own sales efforts and now recognize the need to market beyond their immediate contacts and clients. The pandemic also has accelerated the need for technology solutions, motivating these companies to increase marketing initiatives. However, like all small companies, they are hesitant to spend money and need to see immediate value.

Customer needs
These companies need the proverbial “adult in the room” to provide sound advice and direction. They also want to ensure they have the minimal set of marketing assets needed to have an effected go-to-market capability for their sales team. They also need to begin/accelerate their digital marketing efforts in an impactful and coordinated way.

I want to provide practical and cost-effective marketing solutions to help these companies grow. My plan is to offer branded services as service bundles or “packages” to clients with a set price. Other services would include part-time, fractional CMO services and traditional consulting services.

Thoughts on branding and logo
I want my brand to be perceived as knowledgeable, credible, and trustworthy. But I also want to convey that Upspring is a forward-looking organization. We like to try new things and are not bound by the same tried and true, cookie cutter approaches. I also want to create a balance with clients that includes having fun as we travel on this journey. We can’t take ourselves so seriously all the time.

The name “Upspring” is meant to convey a dynamic feeling, a move forward and growth. I would like to refer to company as “Upspring” in the logo and not “Upspring Consulting”, which is its legal name

I am open to ideas on the logo and do not have a pre-conceived design. My preference is to use a modern looking sans font.

I would also like to be advised on brand colors to compliment the logo.

Recommended Skills

Winner
Featured Contest
Post a Contest Like This

Employer Feedback

“I had a good experience with Mo S.”

Profile image msidlaus, United States.

Top entries from this contest

View More Entries

Public Clarification Board

  • gogopigeon7
    gogopigeon7
    • 3 years ago

    copy from https://www.shutterstock.com/es/image-vector/modern-level-typography-logo-design-inspiration-1491789719

    • 3 years ago
  • sagor25
    sagor25
    • 3 years ago

    Please check #330

    • 3 years ago
  • shrahman089
    shrahman089
    • 3 years ago

    Hello There, Please check my design #235 Thank you

    • 3 years ago
  • outofcontext365
    outofcontext365
    • 3 years ago

    Sir can you check #192 entry

    • 3 years ago
  • outofcontext365
    outofcontext365
    • 3 years ago

    Please check again #161#162 I am trying to impress you as far as possible and sir if you want any changes then please let me know

    • 3 years ago
  • outofcontext365
    outofcontext365
    • 3 years ago

    Sir can you check #152 entry I have modify something and is that okay for you or should I change something please let me know I am waiting for your reply

    • 3 years ago
  • mdshariful1257
    mdshariful1257
    • 3 years ago

    Please check #150 #151 Thank you.

    • 3 years ago
  • elizasp
    elizasp
    • 3 years ago

    Hello, please take a look on my designs #121 and #123. Many thanks,

    • 3 years ago
  • ownrdeath
    ownrdeath
    • 3 years ago

    #103 , thanks

    • 3 years ago
  • bfarida685
    bfarida685
    • 3 years ago

    #102

    • 3 years ago
  • Lancer1800
    Lancer1800
    • 3 years ago

    Make sure to check #78

    • 3 years ago
  • outofcontext365
    outofcontext365
    • 3 years ago

    Sir please check #75#76

    • 3 years ago
  • LewisBGD
    LewisBGD
    • 3 years ago

    I'd appreciate feedback on #69.

    • 3 years ago
  • sagor25
    sagor25
    • 3 years ago

    Please check #68

    • 3 years ago

Show more comments

How to get started with contests

  • Post your contest

    Post Your Contest Quick and easy

  • Get tons of entries

    Get Tons of Entries From around the world

  • Award the best entry

    Award the best entry Download the files - Easy!

Post a Contest Now or Join us Today!