Running a successful online business takes a lot of work – and a lot of tracking. If you’re a digital marketer, then you know that you always need to see what’s working and what’s not. Here’s our quick weekend rundown of tools you need to add to your campaign tracking arsenal.
Moz offers a range of tools, from social, branding, SEO, link building, and content marketing, to location data management. It’s a classic in the digital marketing space.
As their tagline succinctly points out, Optimizely offers “AB testing you can actually use.” With it, you’ll get easy access to actionable data that you can use to optimize your sites.
Don’s WordPress PPC
If your site uses WordPress, this is the one to try. It lets you track Pay Per Click traffic, as well as all other incoming clicks like referral traffic, and organic search.
This tool tracks the people who come to your site. It gives you all the data and insights you need to increase conversion rates and optimize to the fullest.
Sprout will help you stay on top of your social media game. It will help you with management, engagement, publishing, analytics, monitoring, even collaboration, and more.